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Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by [Kocienda, Ken]
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Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs Kindle Edition

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Length: 306 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Review

Ken Kocienda played pivotal roles in the creation of both Safari and the original iPhone. One of the hardest problems - and biggest risks - of the first iPhone was the development of a multitouch keyboard. I placed this formidable responsibility squarely in Ken's hands, and the success of the keyboard emerged from his insights, collaboration and dogged pursuit of excellence. He now offers readers, in his own words, a window into his experiences and insights from the trenches. -- Scott Forstall, Original iPhone Software Team Leader and SVP iOS, Apple If you've ever wondered what it's like to work in a hotbed of innovation, you'll enjoy this inside view of life at Apple. Ken Kocienda pioneered the iPhone keyboard, and this book gives a play-by-play of their creative process -from generating ideas to doing a demo for Steve Jobs. -- Adam Grant, New York Times bestselling author of Originals, Give and Take, and Option B with Sheryl Sandberg I've literally been waiting a decade for this book. Ken Kocienda takes you inside Apple in way only a true insider, a veteran software developer, could. Creative Selection is the answer to the prayer uttered by anyone who wants to truly understand how Apple works. I couldn't put it down. -- Adam Lashinsky, author of the 2012 bestseller, Inside Apple Kocienda reveals the real secret of Steve Jobs's leadership and Apple's magic: the ability to push people to think for themselves, and to empower them to turn their best thinking into reality. It is a story about the intersection of technology and humanity. -- Kim Scott, New York Times bestselling author of Radical Candor

Book Description

The inside story of Apple's design process during the golden years of Steve Jobs.

Product details

  • Format: Kindle Edition
  • File Size: 45457 KB
  • Print Length: 306 pages
  • Publisher: St. Martin's Press (4 September 2018)
  • Language: English
  • ASIN: B079DVT6VP
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.7 out of 5 stars 4 customer reviews
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4 customer reviews

28 October 2018
Format: Kindle EditionVerified Purchase
14 January 2019
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TOP 500 REVIEWER
21 November 2018
Format: Hardcover

Most helpful customer reviews on Amazon.com

Amazon.com: 4.4 out of 5 stars 63 reviews
John C.
4.0 out of 5 stars This is the real deal
6 September 2018 - Published on Amazon.com
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37 people found this helpful
Sam Whiteman
5.0 out of 5 stars Why it's so good...
11 September 2018 - Published on Amazon.com
Format: HardcoverVerified Purchase
20 people found this helpful
Sachin Rekhi
5.0 out of 5 stars Fascinating glimpse into the design process of one of the world's most innovative companies
20 October 2018 - Published on Amazon.com
Format: HardcoverVerified Purchase
8 people found this helpful
Antonio Rodriguez
5.0 out of 5 stars One of the best in the trenches software building memoirs
10 September 2018 - Published on Amazon.com
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8 people found this helpful
Brian LaRocca
4.0 out of 5 stars Fly on the Wall
16 January 2019 - Published on Amazon.com
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