I've read many books about Apple - mostly hero worshipping Steve Jobs. This isn't one of them. This is the first one from an insider's perspective and while I got an insight into the inner workings of Apple, I found most value out of the design and product development approach, which is incredibly simple and surprising for such a large organisation.
Ken has a very easy writing style.
Ken Kocienda played pivotal roles in the creation of both Safari and the original iPhone. One of the hardest problems - and biggest risks - of the first iPhone was the development of a multitouch keyboard. I placed this formidable responsibility squarely in Ken's hands, and the success of the keyboard emerged from his insights, collaboration and dogged pursuit of excellence. He now offers readers, in his own words, a window into his experiences and insights from the trenches. -- Scott Forstall, Original iPhone Software Team Leader and SVP iOS, Apple If you've ever wondered what it's like to work in a hotbed of innovation, you'll enjoy this inside view of life at Apple. Ken Kocienda pioneered the iPhone keyboard, and this book gives a play-by-play of their creative process -from generating ideas to doing a demo for Steve Jobs. -- Adam Grant, New York Times bestselling author of Originals, Give and Take, and Option B with Sheryl Sandberg I've literally been waiting a decade for this book. Ken Kocienda takes you inside Apple in way only a true insider, a veteran software developer, could. Creative Selection is the answer to the prayer uttered by anyone who wants to truly understand how Apple works. I couldn't put it down. -- Adam Lashinsky, author of the 2012 bestseller, Inside Apple Kocienda reveals the real secret of Steve Jobs's leadership and Apple's magic: the ability to push people to think for themselves, and to empower them to turn their best thinking into reality. It is a story about the intersection of technology and humanity. -- Kim Scott, New York Times bestselling author of Radical Candor
The inside story of Apple's design process during the golden years of Steve Jobs.