This book will provide the spark for you to ignite your own headline writing skills and creativity.
There are hundreds of books about writing and blogging, but hardly any about headline writing, especially magnetic headlines for blog posts. In a world where distraction makes an effective headline essential, this book will help you learn from someone who is a professional headline writer and specialises in getting attention.
By showing you step by step how to produce attention grabbing headlines, it will help you create content that will burn through the distraction of a social media addicted readership.
Containing numerous examples of effective and useful headlines, providing inspiration and a solid jump off point to initiate and complete the content creation process and exercise your creative muscle.
This book is not a cut and paste resource, but rather a study reference guide, using unique ideas to help train the brain into thinking up great headlines. Those who simply copy will be stealing grains of sand, instead of digging down a few feet to recover the enormous treasure that lies in their own imagination.
If you don’t trigger the primal brain with a well-crafted headline, your body content will never be seen by anyone.
Because the primal brain is irrational and so powerful, we often end up consuming content we never intended. This is because we are geared for seeking opportunity, we have not yet evolved into people who are used to living in a place of information abundance. Both informationally and materially. And so, when information that sparks our curiosity, even if it is morbid, or sensational, or childish, is attractive to us.
It is no longer getting to the information that is the key to getting things done, but it is the management of the flow of that information.
The secret to great headline writing is to use what you have, the most powerful tool in the known Universe.
If you own a human brain you are equipped with the most powerful headline writing machine ever invented. It’s all you need to crank out the most persuasive, attractive headlines possible.
All you need to do is to use it properly.
That’s the good news, the bad news it’s going to take a lot of work. Mastery in this field is about disciplined practice and getting into the zone. The practice will fill your head with great examples to use as the fuel to creating the great headlines.
In, Create Magnetic headlines, half of the book is a guide to creating magnetic headlines, why they are important and a step by step look at how different types of headline work whilst using the same topic.
To help you ignite your creativity the other part of the book is made up of headline examples over many topics. This is to enable you to get started when your brain does not want to. By reading and studying them you will get the juices flowing and be more enabled to create your own magnetic headlines.