The second edition of Craft Magnetic Marketing Messages has gotten a complete overhaul. The author has expanded every section from niche research to copywriting to give you one of the most comprehensive guides on the subject. There are dozens of examples in each chapter to make sure you understand the concepts and how to take the next step.
One of the major problems entrepreneurs face is not knowing whom they’re working for, or rather whom they’re trying to reach. Usually, they’ll say something fluffy like everyone can use a faster internet connection so my market is the whole world.
Wrong, even though everyone may need a faster internet connection, the way you position yourself can’t and won’t appeal to everyone.
That’s exactly what Craft Magnetic Marketing Messages was written to address.
Instead of writing content, advertisements, and marketing campaigns that get lost in the online and offline cacophony, this book is going to walk you through proven strategies that’ll allow you to connect with your audience on a visceral level.
The kind of marketing that makes your audience say “this guy really gets me”
You’re going to get a crash course in:
Choosing your market:
Instead of building out a product and then looking for a market, you’ll come to understand your audience first and through those insights, build what they truly want and need. Even if you already have a product or service, you’ll be able to reposition it using the insights you gain.
Understanding the deepest motivations and pain points of your audience:
Not the typical politically correct pain points that are floating around the internet, but the deep desires they only tell their friends and family about. This will help you craft messaging that resonates with them on a visceral level to achieve your business goals.
How to Craft Powerful Value proposition:
A value proposition is usually the first point of contact you have with your audience and it quickly lets them know if you’re the right fit for them. When you have a powerful one that speaks to their needs then everything you say thereafter carries more weight. You’re going to see first hand how to create one that works.
How to put it all together and write copy that works
You don’t need to be a copywriter with 10 years’ experience to write sales pages that actually work. You’ll get a simple five-step process that converts an audience you’ve already connected with and skyrocket your bottom line.
Unleash a Torrent of Traffic
Even the best pages, websites, and offers are useless if no one sees them. You'll learn the most effective traffic strategies to connect you with the right people over and over again.
For people who download this book, there's a swipe file of complementary bonuses waiting for you
Pick up your copy of Craft Magnetic Marketing Messages today to create messages that resonate with your audience and build a business you're proud of.