- Paperback: 193 pages
- Publisher: Henry Holt; 1 edition (23 January 2008)
- Language: English
- ISBN-10: 0865475873
- ISBN-13: 978-0865475878
- Product Dimensions: 12.9 x 1.8 x 20.2 cm
- Boxed-product Weight: 431 g
- Average Customer Review: 1 customer review
- Amazon Bestsellers Rank: 85,418 in Books (See Top 100 in Books)
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Cradle to Cradle Paperback – 23 Jan 2008
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"Environmentalists too rarely apply the ecological wisdom of life to our problems. Asking how a cherry tree would design an energy efficient building is only one of the creative 'practices' that McDonough and Braungart spread, like a field of wild flowers, before their readers. This book will give you renewed hope that, indeed, 'it is darkest before the dawn'." --Carl Pope, Executive Director of the Sierra Club
"Achieving the great economic transition to more equitable, ecologically sustainable societies requires nothing less than a design revolution--beyond today's fossilized industrialism. This enlightened and enlightening book shows us how--and indeed, that 'God is in the details.' A must for every library and every concerned citizen." --Hazel Henderson, author of Building a Win-Win World and Beyond Globalization: Shaping a Sustainable Global Economy
"[McDonough and Braungart's] ideas are bold, imaginative, and deserving of serious attention." --Ben Ehrenreich, Mother Jones magazine
"[A] clear, accessible manifesto... the authors' original concepts are an inspiring reminder that humans are capable to much more elegant environmental solutions than the ones we've settled for in the last half-century." --Publishers Weekly
"A readable provocative treatise that 'gets outside the box' in a huge way. Timely and inspiring." --Kirkus Reviews
"Our planet is alive and the wondrous web of biodiversity provides us with all we need -- clean air, water, soil, and energy, as well as food, medicine, resources. Whatever we do, that's what should be the highest priority for protection and we have to adapt everything else to that end. With this book, McDonough and Braungart open our eyes to the way to genuine sustainability by the study of nature and mimicking her ways. This is a groundbreaking book that should be the Bible for the Second Industrial Revolution." --Dr. David Suzuki, Professor Emeritus, University of British Columbia
About the Author
William McDonough is an architect and the founding principal of William McDonough + Partners, Architecture and Community Design, based in Charlottesville, Virginia. From 1994 to 1999 he served as dean of the school of architecture at the University of Virginia. In 1999 Time magazine recognized him as a "Hero for the Planet," stating that "his utopianism is grounded in a unified philosophy thatin demonstrable and practical waysis changing the design of the world." In 1996, he received the Presidential Award for Sustainable Development, the highest environmental honor given by United States.
Michael Braungart is a chemist and the founder of the Environmental Protection Encouragement Agency (EPEA) in Hamburg, Germany. Prior to starting EPEA, he was the director of the chemistry section for Greenpeace. Since 1984 he has been lecturing at universities, businesses, and institutions around the world on critical new concepts for ecological chemistry and materials flow management. Dr. Braungart is the recipient of numerous honors, awards, and fellowships from the Heinz Endowment, the W. Alton Jones Foundation, and other organizations.
In 1995 the authors created McDonough Braungart Design Chemistry, a product and systems development firm assisting client companies in implementing their unique sustaining design protocol. Their clients include Ford Motor Company, Nike, Herman Miller, BASF, DesignTex, Pendleton, Volvo, and the city of Chicago.
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Most helpful customer reviews on Amazon.com
The authors walk the talk by using a non-paper substance for the book's pages that outlast the pages of paper books and can be recycled into other books (not down cycled or discarded). Take this book to the beach; it's waterproof!
The authors make for a powerful partnership William McDonough brings his chemistry background to the subject. Of the tens of thousands of chemicals available, which ones are environmentally friendly? Which ones can be reclaimed and used over and over with minimum down cycling? Michael Braungart is an architect. In The Answer to How is Yes author Peter Block suggests that leaders should pattern themselves after architects (not engineers or economists) who must balance artistic beauty and real world constraints (engineering and financial) in their work. The artistic element keeps the engineer and bean counter from dominating the process, causing unbridled harm. Following the advice of their book, we could begin to use products that were truly elegant - products that would evade birth to death cycles by being suitable for birth to rebirth cycles.
Cradle to Cradle is an important book which condemns current practices while stimulating one's imagination and hope for the future.
--Jack Bender, author of Disregarded: Transforming the School and Workplace Through Deep Respect and Courage
The first thing you notice is that this book is rather heavy compared to normal books its size. This is explained by the authors trying to live their philosophy by creating a book out of a material that can be truly recycled as opposed to current paper which, while it can be reused, requires several unattractive processes and is not endlessly repeatable.
The book makes many other decent arguments for why we should think of products as temporary services rather than things we own and therefore dispose of when we are done. The book makes a case for current recycling (or down-cycling as they call it) measures as being okay - as long as it is thought of as no more than a temporary stop-gap measure to be used while we pursue true technical and regular nutrient recycling.
The only improvement I would like to see is more in-depth examples of how this process has been applied to commercial processes. They kept going back to the same one or two examples and I think there are more out there and I suspect by the time this book in republished there could be even more worthy examples.
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