$66.64
& FREE Delivery. Details
Only 2 left in stock (more on the way).
Ships from and sold by Amazon AU.
MR2 (with CourseMate, 1 t... has been added to your Cart
Other Sellers on Amazon
Add to Cart
$123.12
+ $11.31 Delivery
Sold by: Amazon US
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

MR2 (with CourseMate, 1 term (6 months) Printed Access Card) Paperback – Student Edition, 12 Feb 2013

ISBN-13: 978-1133958413 ISBN-10: 9781133958413 Edition: 2 ed

See all 4 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Paperback, Student Edition
$66.64
$66.64
click to open popover

Product details

  • Paperback: 240 pages
  • Publisher: Cengage Learning, Inc; 2 ed edition (12 February 2013)
  • Language: English
  • ISBN-10: 9781133958413
  • ISBN-13: 978-1133958413
  • ASIN: 1133958419
  • Product Dimensions: 22.2 x 1.3 x 27.9 cm
  • Boxed-product Weight: 644 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: 142,406 in Books (See Top 100 in Books)

Product description

Review

Brief Contents. 1. Marketing Research: From Data to Information to Action. 2. The Research Question: Formulation of the Problem. 3. Exploratory, Descriptive, and Causal Research Designs. 4. Collecting Secondary Data from Inside and Outside the Organization. 5. Collecting Primary Data by Observation. 6. Collecting Primary Data by Communication. 7. Asking Good Questions. 8. Designing the Questionnaire. 9. Developing the Sampling Plan. 10. Data Collection: Enhancing Response Rates while Limiting Errors. 11. Data Preparation for Analysis . 12. Analysis & Interpretation: Individual Variables Independently. 13. Analysis & Interpretation: Multiple Variables Simultaneously. 14. The Research Report. Endnotes. Index. Chapter in Review Cards. Qualtrics Quickstart Card. SPSS Quickstart Card.

About the Author

Tom J. Brown is Noble Foundation Chair in Marketing Strategy and Professor of Marketing in the Spears School of Business at Oklahoma State University. In addition, he serves as Director of the Center for Customer Interface Excellence in the Spears School. He received his Ph.D. from the University of Wisconsin-Madison. Dr. Brown teaches marketing research and has supervised hundreds of student research projects for industry clients ranging from not-for-profit service organizations to Fortune 500 companies. Dr. Brown is a past recipient of the Sheth Foundation Best Paper Award in the Journal of the Academy of Marketing Science. In addition, he received a Richard D. Irwin Foundation Doctoral Dissertation Fellowship while at the University of Wisconsin, the Kenneth D. and Leitner Greiner Teaching Award, and the Regents Distinguished Research Award, both at Oklahoma State University. In addition, he was recognized as an International Research Fellow at the University of Oxford for his work on corporate reputation. Dr. Brown's articles have appeared in the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Journal of Applied Psychology, Journal of Retailing, and Journal of Service Research. His current research interests include organizational frontline research (e.g., customer orientation of frontline employees; customer influences on frontline employees) and causes and effects of corporate associations (e.g., reputation, identity). He is cofounder of the Corporate Associations/Identity Research Group as well as the Organizational Frontlines Research Symposia series. He is active in the American Marketing Association, having co-chaired multiple national conferences, co-hosted the AMA/Sheth Doctoral Consortium, and served as president of the Academic Council. In addition, he serves in a leadership role at Sunnybrook Christian Church.

From the Publisher


No customer reviews


Review this product

Share your thoughts with other customers

Most helpful customer reviews on Amazon.com

Amazon.com: 4.4 out of 5 stars 16 reviews
malcom
4.0 out of 5 starsIt's good for when you're not familiar with marketing research but ...
4 June 2017 - Published on Amazon.com
Verified Purchase
One person found this helpful
Sunny G
4.0 out of 5 starsGood textbook
30 September 2015 - Published on Amazon.com
Verified Purchase
One person found this helpful
TJDCMD
5.0 out of 5 starsFive Stars
23 July 2018 - Published on Amazon.com
Verified Purchase
A just
5.0 out of 5 starsFive Stars
9 November 2017 - Published on Amazon.com
Verified Purchase
Robert Ellebracht
5.0 out of 5 starsQuick and easy shipping, Good book
1 January 2018 - Published on Amazon.com
Verified Purchase