- Paperback: 400 pages
- Publisher: Cengage Learning, Inc; 7 ed edition (23 January 2015)
- Language: English
- ISBN-10: 1305403223
- ISBN-13: 978-1305403222
- Product Dimensions: 22.2 x 1.9 x 27.9 cm
- Boxed-product Weight: 930 g
- Average Customer Review: Be the first to review this item
- Amazon Bestsellers Rank: 206,260 in Books (See Top 100 in Books)
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CB7 (with CourseMate and Career Transitions 2.0, 1 term (6 months) Printed Access Card) Paperback – Student Edition, 23 Jan 2015
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Paperback, Student Edition
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"I find the applied examples, videos and support materials very useful. CB covers the key theories, ideas and practices that I want to cover in my consumer behavior class."
About the Author
From the Publisher
Get Ahead with Babin/Harris’ CB7.
Anytime, Anywhere with 4LTR Press!
Every 4LTR Press solution comes complete with an engaging print textbook, tear-out review cards, an interactive digital solution (Enhanced CourseMate), and an eBook all of which were directly influenced from student focus groups and surveys, and from interviews with students who have taken or were currently enrolled in a Consumer Behavior Course.
Shorter, comprehensive chapters in a modern design presents content in a more engaging and accessible format without minimizing coverage for your course.
Tear-Out Review Cards.
Tear-Out Review Cards at the back of the textbook provide a portable study tool containing all of the pertinent information for class and test preparation.
Examples Relevant to Your Life.
New feature boxes emphasize current topics that are being discussed within the field of consumer behavior. Updated images throughout the text help paint a picture of the trends, sights, and sounds that you see every day as consumers.
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