In my experience the biggest topic that is not covered well for large corporations is the art of managing the innovation process and output. The Corporate Startup provides a concrete framework to manage innovation at the strategy, management and practice levels. It connects the topics you likely know such as business model design and lean startup to the bigger corporate picture.--Bob Jansen, Founder at Firmhouse.
Tendayi, Dan and Esther are some of the most knowledgeable and engaging members in the startup and corporate innovation community. Not only is their personal knowledge and experience very valuable, I've experienced them to generate profound impact through their engagement with several of our, and others' grassroots initiatives. This book allows anyone in the intrapreneurship field to access that knowledge and create the same impact.--Leon Pals, Chairman at Startup Foundation.
The authors have clearly spent time in the trenches helping big and small companies transform through applying lean startup principles. This book is full of insightful nuggets you immediately grasp and a simple yet effective framework you can start implementing right away.--Justin Coetsee, Co-Founder at Ignitor.
The 21st century organization, we're told, needs to be innovative, creative and customer centered. That's all very well if you're a disruptive startup. But what if you're an established organization based on 20th century principles of Taylorism? How do you make your big company as innovative as a small startup? If you want practical advice from people who have been there and done that, there's no better source than this book. Reading this book is like shadowing the authors on a consulting assignment as they coach you on what works and what doesn't.--David Travis, User Experience Consultant and Managing Director of Userfocus.
I believe the next wave of entrepreneurship and innovation will belong to the established corporation. The Corporate Startup provides a structured and practical approach to help companies make their new business model building machine a reality.--Dr Marc Sniukas, Author of The Art of Opportunity.
This wonderful book helps companies apply practical and innovative business model development methods using new ways of collaboration, based on an ecosystems approach. The Corporate Startup provides a great way of implementing innovation practices for companies to cope in today's hectic and ever changing world.--Corine van Winden, CEO at Global Pets Community.
Big companies need to innovate or die. The question is how. Companies need a playbook; a process by which they can start the process of transforming their organizations into innovation engines. The Corporate Startup is that playbook. It provides a proven methodology —applying Lean Startup principles and more— for building a culture of innovation.
Ben Yoskovitz, Co-Author of Lean Analytics and Founding Partner at Highline BETA.
The Corporate Startup is a practical guide for established companies that aspire to develop and sustain their innovation capabilities.
• The world around us is changing rapidly. There is now more pressure on established companies to innovate.
• The challenge most companies face is how to develop new products for new markets, while managing their core business at the same time.
• The principles and practices outlined in this book provide companies with a blueprint of how to manage innovation while they execute on their core business.
• The Corporate Startup provides frameworks, visualizations, templates, tools and methods that can be easily applied to develop new products and business models.
We have found The Corporate Startup model and the thoughts on the innovation ecosystem very useful in designing our innovation strategy. This book is a must read for all corporate leaders that want to transform their companies to be more innovative.
Erik Kongsvik-Ibsen, Vice President of Strategy and Business Development at Egmont.
This book is a timely addition to the corporate innovation space. It is a must read for anyone working on innovation in medium-size and large companies. The principles and practices, if well implemented, can save a company from the disruption death march.
Tim Deeson, Managing Director at Deeson Group.