- Hardcover: 512 pages
- Publisher: Wiley; 1 edition (4 April 2011)
- Language: English
- ISBN-10: 9780470554999
- ISBN-13: 978-0470554999
- ASIN: 0470554991
- Product Dimensions: 16.5 x 4.1 x 23.1 cm
- Boxed-product Weight: 839 g
- Customer Reviews: 66 customer ratings
- Amazon Bestsellers Rank: 24,968 in Books (See Top 100 in Books)
The Cornell School of Hotel Administration on Hospitality: Cutting Edge Thinking and Practice Hardcover – 4 April 2011
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From the Inside Flap
The world's leading school of hotel administration now offers a com-prehensive overview of the hospi-tality industry. Comprised of contributions from twenty-eight Cornell University faculty members, The Cornell School of Hotel Administration on Hospitality outlines all of the best practices and hospitality management strategies they teach to their students.
Cornell's book covers cutting edge thinking and practice within four key areas in the hospitality industry. The first section outlines your career path in hospitality. How do you break in? How do you develop yourself to become a leader? Learn the key skills, knowledge, and personality traits that will make this career a good fit for you. Section 2 explains how to attract the right customers, deliver the service they expect, and set the right price, all while managing employees to achieve your firm's goals.
Section 3 focuses on how to achieve success by owning businesses, owning real estate underlying the businesses, or both, with an emphasis on profitability and cash flow. The final section covers the requirements for success at the corporate office: choose the right strategy, manage your brand, coordinate information, control costs, and implement the right systems to achieve success at multiple locations simultaneously.
Cornell University's School Of Hotel Administration, the first collegiate program in hospitality management, was founded in 1922. Today, it is regarded as the world leader in its field.
About the Author
Jack B. Corgel is a full professor at the School of Hotel Administration and served as the first director of the school's Center for Hospitality Research. He consults with PKF Hospitality Research, where he helps develop new products for the hotel industry based on property-level financial performance.
Rohit Verma is a Professor of Service Operations Management at the School of Hotel Administration, and also serves as the Executive Director for the Center for Hospitality Research (CHR). He has published over fifty articles in prestigious business journals, written numerous CHR research reports, and routinely presents at major industry con-ferences. He is coauthor of Operations and Supply Chain Management for the 21st Century.
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Top international reviews
Bien pratique, et meme si l'on connait bien son metier.......cette "bible" reste bien utile tres souvent.
Evidemment, pour les non-inities......cela peut paraitre "ennuyeux" et fatiguant a lire......mais Cornell ca ne sort pas de la bibliotheque rose!
Pas pour tout le monde, mais pour certains qui, eux, apprecieront!
Durchhalten ! Es lohnt sich !