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Copywriting Made Simple: How to write powerful and persuasive copy that sells by [Albrighton, Tom]
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Copywriting Made Simple: How to write powerful and persuasive copy that sells Kindle Edition


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Length: 305 pages Word Wise: Enabled Language: English
  • Due to its large file size, this book may take longer to download

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Product description

Product Description

Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale.

You’ll learn how to...

• Write clearly, simply and engagingly
• Choose a killer headline and a strong structure
• Use 20 proven strategies for creative copywriting
• Harness the power of persuasion and psychology
• Create a unique tone of voice for a brand


Illustrated throughout and packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today.

“Tom’s put a lifetime of learning into this book… an incredibly thorough briefing on copywriting.” – Dave Trott, Creative legend, agency founder, author and teacher.

“Educational, entertaining and energetic… prepare to dig deep and enjoy!” – Katherine Wildman, Host, The Writing Desk.

About the Author

Tom Albrighton has been a professional copywriter for over 12 years, writing for household names like Prudential, Jeyes and Fuji plus dozens of other businesses and agencies. He is a co-founder of ProCopywriters, the alliance of commercial writers, and was ranked the #7 `Copywriter rated by copywriters' in a 2015 DMA survey.

Product details

  • Format: Kindle Edition
  • File Size: 12631 KB
  • Print Length: 305 pages
  • Page Numbers Source ISBN: 178901364X
  • Publisher: Matador (16 May 2018)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B07D4N9JSW
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #145,053 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most helpful customer reviews on Amazon.com

Amazon.com: 3.5 out of 5 stars 8 reviews
IlanaWD
3.0 out of 5 starsInsights about copywriting
9 June 2018 - Published on Amazon.com
Peter
5.0 out of 5 starsGreat Introductory Book for Business Copywriting
21 June 2018 - Published on Amazon.com
Paul
3.0 out of 5 starsSome parts are too simple.
31 July 2018 - Published on Amazon.com
Jane
4.0 out of 5 starsGreat advice for anyone needing to write some persuasive text
10 June 2018 - Published on Amazon.com
LPS
4.0 out of 5 starsGreat choice for reluctant copywriters
10 July 2018 - Published on Amazon.com

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