As a writer or journalist, you may consider copywriting as a not-so-noble profession, when you accept to sell your gifts for producing well-paid but cheap stylish pieces of writing. But copywriting, and advertising in general, may mean much more than producing some advertorial content. A good work of writing has the power of changing the world, either it is read in less than a minute or more than 100-page long. Wherever you are using your skills, you are not wasting them, only using your words for a different aim, and sometimes audience too, and as long as you write well, there is nothing to be ashamed of.
Copywriting Made Simple by Tom Albrighton offers an overview of the challenges and daily briefs a copywriter need to deal with on a daily basis. It is not aimed to someone completely new in the world of writing, but eventually to a professional looking for a career switch. The skills and knowledge in matters related to writing, there is only the need to understand how exactly a copywritter works and what his or her job involves on a daily basis.
Otherwise, if you are already active into this field, the book doesn't help too much. Personally, I would have been interested in even more examples but also how to use your well-honed writing skills to persuade difficult clients unable to understand your work.
In other words, it is an useful book, but it also has some limitations in terms of the reading audience. Noteworthy is also the list of bibliographical references at the end of every chapter, and the couple of exercices recommended.
It makes copywriting simple, indeed, but in a professional way.
Disclaimer: Book offered by the publisher in exchange for an honest review
- Paperback: 306 pages
- Publisher: Troubador Publishing Ltd (21 May 2018)
- Language: English
- ISBN-10: 178901364X
- ISBN-13: 978-1789013641
- Product Dimensions: 14 x 1.6 x 21.6 cm
- Boxed-product Weight: 381 g
- Average Customer Review: Be the first to review this item
- Amazon Bestsellers Rank: 10,267 in Books (See Top 100 in Books)