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The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales Hardcover – 26 Feb 2016


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Product details

  • Hardcover: 192 pages
  • Publisher: Wiley (26 February 2016)
  • Language: English
  • ISBN-10: 1119211883
  • ISBN-13: 978-1119211884
  • Product Dimensions: 16 x 2.3 x 23.1 cm
  • Boxed-product Weight: 363 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: 23,358 in Books (See Top 100 in Books)

Product description

From the Inside Flap

In The Conversion Code you will learn a step-by-step system for capturing and converting online leads into closed sales at the highest rate possible.Today's consumers are savvy, and they have more options than ever before. The same is true for salespeople and marketers. The ability to generate qualified leads and hyper-personalize the sales experience is unprecedented because of the Internet.

That's where this marketing guide stands apart from every other resource?it's written by an award-winning salesman who knows how to close deals over the phone the same day. Getting a person's name and email address is one thing, but getting their credit card number takes the practical blueprint inside detailing specifically what to say and when to say it?right down to the most successful tone to use?so you can consistently convince people to buy from you. But, before that, there needs to be someone to call, which is why two-thirds of this book spells out exactly how to generate profitable Internet leads?at a low cost per click, lead, and acquisition?and how to use technology, people, and marketing automation to turn those leads into an endless supply of quality appointments for your sales team.

If you're interested in making more money, you won't put this book down because it's so easy to quickly find the authoritative guidance you need to get results. Do you need to generate more Internet leads, need help turning leads into sales appointments, or help closing over the phone? The "How To Crack The Conversion Code" chapter tells you where to go for concrete solutions to each of those problems. This hands-on resource becomes more valuable the more you use it because of such game-changing features as:

  • A new sales script that has been tested and convinces people to buy from you every single day
  • Hard-earned tips and techniques that built fortunes for an A-list of celebrated (and notorious) leaders in sales
  • Unbiased advice on software, platforms, and design strategies from the author's personal revenue-generating toolkit
  • A complete list of the analytics and metrics you should be focused on for your website, landing pages, email marketing, social media and sales?along with what you should do based on what you find

Selling in the digital age is easy when you have The Conversion Code.

From the Back Cover

"IF YOU NEED MORE TRAFFIC LEADS AND SALES YOU NEED THE CONVERSION CODE"
?Neil Patel
CO-FOUNDER, CRAZY EGG

"We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read."
?Oli Gardner
CO-FOUNDER, UNBOUNCE

"We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct result of implementing The Conversion Code."
?Dan Stewart
CEO, HAPPY GRASSHOPPER

"The strategies in The Conversion Code are highly effective and immediately helped our entire sales team. The book explains the science behind selling in a way that is simple to remember and easy to implement."
?Steve Pacinelli
CMO, BOMBBOMB


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Amazon.com: 4.7 out of 5 stars 256 reviews
Ryan
5.0 out of 5 starsThe first all-in-one book for attracting, cultivating, and most importantly, converting online leads!
24 March 2016 - Published on Amazon.com
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16 people found this helpful
Johnson Family
2.0 out of 5 stars#TheConversionCode Good nuggets on metrics that matter for analytics
9 April 2018 - Published on Amazon.com
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7 people found this helpful
Jay Campbell
5.0 out of 5 starsThe Most Influential, Relevant and Impactful Internet Marketing Book You Will Find in 2016!
11 December 2016 - Published on Amazon.com
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7 people found this helpful
Courtney Cooper
5.0 out of 5 starsThe Conversion Code: Hopefully my competition won't read it.
30 March 2016 - Published on Amazon.com
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12 people found this helpful
Sarah Elles Boggs
5.0 out of 5 starsMy sales team's production has almost doubled, 230 deals for 2016.
13 December 2016 - Published on Amazon.com
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3 people found this helpful