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Content Strategy 101: Transform Technical Content into a Business Asset by [O'Keefe, Sarah S., Pringle, Alan S.]
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Content Strategy 101: Transform Technical Content into a Business Asset Kindle Edition

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Length: 182 pages Enhanced Typesetting: Enabled Page Flip: Enabled
Language: English

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Product description

Product Description

Technical content is often the last in line for investment and innovation, but poor content has profound effects inside and outside the organization--it damages your reputation, shrinks sales, and causes legal problems. Content Strategy 101 is an invaluable resource for transforming your technical content into a business asset.

Product details

  • Format: Kindle Edition
  • File Size: 3431 KB
  • Print Length: 182 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Scriptorium Publishing Services, Inc. (26 September 2012)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B009HX2J5K
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #487,375 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most helpful customer reviews on 4.2 out of 5 stars 5 reviews
C. McKee
5.0 out of 5 starsO'Keefe
12 January 2013 - Published on
Verified Purchase
One person found this helpful.
Richard K. White
5.0 out of 5 starsFive Stars
18 September 2016 - Published on
Verified Purchase
John Crossland
4.0 out of 5 starsThis is a must read for Tech Comms management and professionals
23 October 2012 - Published on
4 people found this helpful.
3.0 out of 5 starsGood for senior management but not for technical communication professionals
1 January 2013 - Published on
2 people found this helpful.
Mark A. Lewis
4.0 out of 5 starsAvoid Costly Mistakes
15 March 2013 - Published on
One person found this helpful.

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