<Embed>
$8.82
& FREE Delivery on orders over $39.00 . Details
Only 2 left in stock (more on the way).
Ships from and sold by Amazon AU.
Content Rules: How to Cre... has been added to your Cart
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business Paperback – 2 May 2012

4.3 out of 5 stars 140 ratings

See all 6 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle
Paperback
$8.82
$8.82

Get 90 days FREE of Amazon Music Unlimited
with the purchase of any eligible product. Shop now
click to open popover

Special offers and product promotions

  • Free expedited shipping on products sold by Amazon AU when you purchase select books. Here's how (terms and conditions apply)

Frequently bought together

  • Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
  • +
  • Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
  • +
  • Epic Content Marketing
Total Price: A$77.52
Buy the selected items together

Product details

  • Paperback: 320 pages
  • Publisher: Wiley; 1 edition (2 May 2012)
  • Language: English
  • ISBN-10: 1118232607
  • ISBN-13: 978-1118232606
  • Product Dimensions: 15 x 2.8 x 22.6 cm
  • Boxed-product Weight: 386 g
  • Customer Reviews:
  • Amazon Bestsellers Rank: 133,311 in Books (See Top 100 in Books)

Product description

From the Back Cover

The one-stop resource for creating irresistible content and building a loyal following, revised and updated

How do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products and services, and ignite your brand? Content Rules equips you for online success as a go-to guide to the art and science of developing content that people care about. Case studies show how companies have successfully spread their ideas through blogs, YouTube, Facebook, Twitter, Google+, and other platforms--and used them to establish credibility and build a loyal customer base.

This revised and updated edition shows you how to:

  • Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others

  • Use social media to get your content and ideas distributed as widely as possible

  • Get to the meat of your message in practical, commonsense language, and define the goals of your content strategy

  • Powerfully communicate your service, product, or message across various web media and mobile platforms

Boost your online presence and engage with customers like never before with Content Rules. Find out more at ContentRulesBook.com.

About the Author

Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category, and co-founded ClickZ.com. She is a monthly columnist for Entrepreneur magazine, a contributor to LinkedIn's Influencer program, and Amex's OPEN Forum. There's nothing more fun than following her on Twitter, where she has 170,000 followers, or subscribing to her own site at AnnHandley.com.

C.C. Chapman
is a media creator, entrepreneur, keynote speaker, and online marketing consultant. He is the founder of DigitalDads.com and the host of PassionHit.tv. For more information, please visit cc-chapman.com.

Customer reviews

4.3 out of 5 stars
4.3 out of 5
140 customer ratings
How does Amazon calculate star ratings?

Review this product

Share your thoughts with other customers
Reviewed in Australia on 29 March 2015
Format: Kindle EditionVerified Purchase

Top international reviews

Louise Barnes-Johnston
5.0 out of 5 stars A 'must-read' for marketers
Reviewed in the United Kingdom on 19 February 2012
Verified Purchase
16 people found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
A. Mckinnon
5.0 out of 5 stars Excellent introduction to the topic and great motivator
Reviewed in the United Kingdom on 10 December 2011
Verified Purchase
6 people found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
Eve
5.0 out of 5 stars Excellent book
Reviewed in the United Kingdom on 4 July 2018
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
Mykeh
5.0 out of 5 stars ... new writing blogs etc this book is full of good advice and ideas Easy to read with loads of ...
Reviewed in the United Kingdom on 4 March 2016
Verified Purchase
One person found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
Miss A. D.
5.0 out of 5 stars Yes!
Reviewed in the United Kingdom on 15 February 2014
Verified Purchase
2 people found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
Waynster
4.0 out of 5 stars clarity rules
Reviewed in the United Kingdom on 17 June 2013
Format: Kindle EditionVerified Purchase
One person found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
Bookworm
5.0 out of 5 stars Excellent
Reviewed in the United Kingdom on 14 August 2012
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
Cosmin Lapovita
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 27 February 2015
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
Supaluca
5.0 out of 5 stars Content rules ok
Reviewed in the United Kingdom on 27 March 2013
Format: Kindle EditionVerified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
Fatnrich
4.0 out of 5 stars and a good dipper.
Reviewed in the United Kingdom on 14 March 2015
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
Hudson
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 9 October 2014
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
Andrea
5.0 out of 5 stars ESSENZIALE PER UN PROGRAMMATORE
Reviewed in Italy on 30 May 2019
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
Andrew
2.0 out of 5 stars Are you under 30 years of age?
Reviewed in Canada on 14 April 2019
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
Prairie Guy
4.0 out of 5 stars good info backs up catchy title
Reviewed in Canada on 13 October 2011
Verified Purchase
3 people found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
carm
5.0 out of 5 stars Highly recommended this should not be missed
Reviewed in Canada on 16 February 2018
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse