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Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series Book 16) by [Handley, Ann, Chapman, C. C.]
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Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series Book 16) Kindle Edition

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Product Description

The guide to creating engaging web content and building a loyal following, revised and updated

Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base.

  • Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
  • Leverage social media and social tools to get your content and ideas distributed as widely as possible
  • Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
  • Write in a way that powerfully communicates your service, product, or message across various Web mediums
  • Boost your online presence and engage with customers and prospects like never before with Content Rules.

From the Back Cover

To market your business, reach new customers, and create long–lasting loyalty, you need one indispensable element: CONTENT. Whether it′s bite–sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must–have advice, ebooks or white papers that engage (and don′t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . . now more than ever, content rules! Today, you have an unprecedented opportunity to create a treasury of free, easy–to–use, almost infinitely customizable content that tells the story of your product and your business, and positions you as an expert people will want to do business with. Ann Handley and C.C. Chapman, business writers, speakers, and marketing thought leaders for clients such as The Coca–Cola Company, HBO, and Verizon Fios, show you how to leverage all of today′s tools to create content that truly speaks to your audience. They′ll show you how to: Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Explore ways to integrate searchable words into your content without sounding forced (or sounding like "Frankenspeak") Write in a way that powerfully communicates your service, product, or message across various Web mediums Create a publishing schedule that allows you to create different kinds and types of content at once Offering examples of businesses using content effectively across a wide range of industries and fascinating explanations of how you might approach your own content strategy, Content Rules is the essential field guide to creating your story, finding the right balance of humor and humanity in your content, and building a portfolio of value that will keep delivering for the long haul.

Product details

  • Format: Kindle Edition
  • File Size: 4803 KB
  • Print Length: 322 pages
  • Publisher: Wiley; 2 edition (8 May 2012)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B008733UFY
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Customer Reviews:
  • Amazon Bestsellers Rank: #315,791 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer reviews

4.3 out of 5 stars
4.3 out of 5
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Reviewed in Australia on 29 March 2015
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Top international reviews

Louise Barnes-Johnston
5.0 out of 5 stars A 'must-read' for marketers
Reviewed in the United Kingdom on 19 February 2012
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16 people found this helpful
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A. Mckinnon
5.0 out of 5 stars Excellent introduction to the topic and great motivator
Reviewed in the United Kingdom on 10 December 2011
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6 people found this helpful
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Eve
5.0 out of 5 stars Excellent book
Reviewed in the United Kingdom on 4 July 2018
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Mykeh
5.0 out of 5 stars ... new writing blogs etc this book is full of good advice and ideas Easy to read with loads of ...
Reviewed in the United Kingdom on 4 March 2016
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Miss A. D.
5.0 out of 5 stars Yes!
Reviewed in the United Kingdom on 15 February 2014
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Waynster
4.0 out of 5 stars clarity rules
Reviewed in the United Kingdom on 17 June 2013
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Bookworm
5.0 out of 5 stars Excellent
Reviewed in the United Kingdom on 14 August 2012
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Cosmin Lapovita
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 27 February 2015
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Supaluca
5.0 out of 5 stars Content rules ok
Reviewed in the United Kingdom on 27 March 2013
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Fatnrich
4.0 out of 5 stars and a good dipper.
Reviewed in the United Kingdom on 14 March 2015
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Hudson
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 9 October 2014
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Andrea
5.0 out of 5 stars ESSENZIALE PER UN PROGRAMMATORE
Reviewed in Italy on 30 May 2019
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Andrew
2.0 out of 5 stars Are you under 30 years of age?
Reviewed in Canada on 14 April 2019
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Prairie Guy
4.0 out of 5 stars good info backs up catchy title
Reviewed in Canada on 13 October 2011
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carm
5.0 out of 5 stars Highly recommended this should not be missed
Reviewed in Canada on 16 February 2018
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