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Content Marketing for Dummies Paperback – 20 May 2011


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Product details

  • Paperback: 360 pages
  • Publisher: For Dummies; 1 edition (20 May 2011)
  • Language: English
  • ISBN-10: 1118007298
  • ISBN-13: 978-1118007297
  • Product Dimensions: 18.5 x 2 x 23.4 cm
  • Boxed-product Weight: 540 g
  • Average Customer Review: Be the first to review this item

Product description

From the Back Cover

Learn what content marketing is and how to develop a strategy for your business

Content marketing is an exciting opportunity — and a moving target. The trick to success lies in understanding both the tools available and the strategic thought process that makes them work. That's what this book is about! Learn the basics, how to build a strategy, how to create long-form and short-form content, how to analyze results, and a whole lot more.

  • Engage them — discover how to capture the attention of your customers instead of interrupting them

  • Add value — learn to create content that offers your customers an informational benefit

  • Go long — develop and promote blogs, videos, webinars, and more to share content that offers value to your customers

  • The short version — get the lowdown on supplying content via Twitter, LinkedIn, Facebook, Flickr, and more

  • Mind your manners — understand and follow social media etiquette to protect your brand

  • Start a conversation — familiarize yourself with the tools of informal Web writing, start conversations, and participate in forums or start your own

  • Keep it moving — analyze the results of your efforts and continually fine-tune your content marketing strategy

Open the book and find:

  • How content marketing can benefit and build your brand

  • Techniques for breaking through the clutter

  • Ways to be sure you're not spamming

  • Search engine optimization tricks you can use

  • Advice on contributing to other Web sites

  • Great free tools to get you started

  • A glossary to explain the many terms you'll encounter

  • Tips on building relationships

Learn to:

  • Develop an online content marketing strategy

  • Create content and publish it in long or short form

  • Promote your brand through conversations online

  • Follow the laws and avoid questionable content

About the Author

Susan Gunelius is a 20-year marketing veteran and President and CEOof KeySplash Creative, Inc. Her marketing-related content appears onForbes.com, MSNBC.com, and other business-oriented sites. She is the author of Blogging All-in-One For Dummies and Google Blogger For Dummies. Susan speaks about these topics at events around the world.

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Frederic Ruffy
4.0 out of 5 starsGreat resources, but strays from the topic
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5.0 out of 5 starsAnother great book in a great series
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5.0 out of 5 stars... this for my son who said it was very good. The price was extremely reasonable and shipping was ...
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