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Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses Hardcover – 7 September 2015

4.5 out of 5 stars 182 ratings
Edition: 1st

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From the Back Cover

"Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It's called content marketing, and this book is a great way to master this new technique."
-Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0

"How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success."
-Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You

"If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written."
-Jay Baer, New York Times bestselling author of Youtility"

The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves!"
-David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service

"The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy."
-Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods"

What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling."
-Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules

"Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model."
-John Lee Dumas, Founder, EntrepreneurOnFire"

The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint."
-Scott Stratten, bestselling author and President of UnMarketing Inc."

Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort!"
-Scott Maxwell, Managing Partner/Founder OpenView Venture Partners

About the Author

Joe Pulizzi is founder and chief content officer for Junta42, the leading online resource for content marketing.

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Product details

  • Publisher ‏ : ‎ McGraw-Hill Education; 1st edition (7 September 2015)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 352 pages
  • ISBN-10 ‏ : ‎ 125958965X
  • ISBN-13 ‏ : ‎ 978-1259589652
  • Dimensions ‏ : ‎ 16.51 x 3.05 x 23.62 cm
  • Customer Reviews:
    4.5 out of 5 stars 182 ratings

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4.5 out of 5 stars
4.5 out of 5
182 global ratings
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Top review from Australia

Reviewed in Australia on 30 September 2015
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Top reviews from other countries

Antti Pietilä
5.0 out of 5 stars For Content Marketers who are aiming high
Reviewed in the United Kingdom on 18 March 2016
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Amazon Customer
3.0 out of 5 stars A good read, took me a while
Reviewed in the United Kingdom on 8 December 2016
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One person found this helpful
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Jaz
5.0 out of 5 stars Great!
Reviewed in the United Kingdom on 26 April 2020
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Caroline
5.0 out of 5 stars The only book you need to read about blogging
Reviewed in the United Kingdom on 30 October 2015
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Fabien Raynaud
5.0 out of 5 stars Mettre le contenu au service de son business
Reviewed in France on 29 December 2020
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