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Consumer Behaviour in Sport and Events: Marketing Action Paperback – 16 September 2008

4.4 out of 5 stars 5 ratings
Edition: 1st

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Product description

Review

Dr. Funk makes two very important contributions with this book he provides a comprehensive look at sport consumer behaviour and he discusses its relevance to practice such that the reader can immediately begin to think about how to put this knowledge to work.

Jay Gladden, Ph.D, Associate Dean Isenberg School of Management, University of Massachusetts

'Dr. Funk makes two very important contributions with this book - he provides a comprehensive look at sport consumer behaviour and he discusses its relevance to practice such that the reader can immediately begin to think about how to put this knowledge to work.'
Jay Gladden, Ph.D, Associate Dean Isenberg School of Management, University of Massachusetts

About the Author

Dr Funk has unique knowledge and skills in the areas of sport, events and tourism. He combines a strong background in Sport Marketing and Sport Consumer Behaviour with 7 years industry experience in running sporting events. Dr Funk has taught in various countries and brings an international flavour to the project.


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Product details

  • Publisher ‏ : ‎ Routledge; 1st edition (16 September 2008)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 272 pages
  • ISBN-10 ‏ : ‎ 0750686669
  • ISBN-13 ‏ : ‎ 978-0750686662
  • Dimensions ‏ : ‎ 15.19 x 1.57 x 22.91 cm
  • Customer Reviews:
    4.4 out of 5 stars 5 ratings

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