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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising 2ed Paperback – 15 September 2010

4.5 out of 5 stars 9 ratings

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Product details

  • Publisher : SAGE Publications, Inc; 2 edition (15 September 2010)
  • Language : English
  • Paperback : 424 pages
  • ISBN-10 : 1412979900
  • ISBN-13 : 978-1412979900
  • Dimensions : 19.05 x 1.91 x 24.77 cm
  • Customer Reviews:
    4.5 out of 5 stars 9 ratings

Product description

About the Author

Marieke de Mooij, Ph.D. (Netherlands), is a consultant in cross-cultural communications, as well as a retired profesora associada of international advertising at the University of Navarra in Spain and visiting professor at several universities across the world. She is the author of several academic publications on the influence of culture on marketing and advertising. She has also authored books on culture and consumer behavior as well as culture and communication theory worldwide.

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