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Competing Against Luck: The Story Of Innovation And Customer Choice Paperback – 21 Nov 2016

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[Competing Against Luck] will likely become part of the thoughtful founder's strategy arsenal. True to its unpretentious name, jobs theory is disarmingly simple... "What job is our customer trying to accomplish?" stands as one of those great business questions that companies deploy to stimulate creative juices at the start of meetings. But Competing Against Luck doesn't just introduce a tool, it also lays out a program.--Inc. Magazine

About the Author

Clayton M. Christensen is the Kim B. Clark Professor of Business Administration at the Harvard Business School. In addition to his most recent book, How Will You Measure Your Life, he is the author of seven critically-acclaimed books, including several New York Times bestsellers — The Innovator''s Dilemma, The Innovator''s Solution and most recently, Disrupting Class. Christensen is the co-founder of Innosight, a management consultancy; Rose Park Advisors, an investment firm; and the Innosight Institute, a non-profit think tank. In 2011, he was named the world’s most influential business thinker by Thinkers50.A native of Australia, James Allworth is a graduate of the Harvard Business School, where he was named a Baker Scholar, and the Australian National University. He writes regularly for the Harvard Business Review. He has previously worked at Booz & Company, and Apple.Karen Dillon was Editor of the Harvard Business Review until 2011. She previously served as deputy editor of Inc magazine and was editor and publisher of the critically-acclaimed American Lawyer magazine. She is a graduate of Cornell University and Northwestern University’s Medill School of Journalism. In 2011, she was named by Ashoka as one of the world’s most influential and inspiring women.

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10 January 2017
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4.0 out of 5 starsincreasing sales is far more likely to be useful than doing taste tests
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5.0 out of 5 starsJob to be done theory gets the job done
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