- Hardcover: 208 pages
- Publisher: Wiley; 1 edition (27 September 2013)
- Language: English
- ISBN-10: 1118732758
- ISBN-13: 978-1118732755
- Product Dimensions: 13.5 x 1.8 x 18.5 cm
- Boxed-product Weight: 358 g
- Average Customer Review: Be the first to review this item
- Amazon Bestsellers Rank: 91,137 in Books (See Top 100 in Books)
Qr Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business Into the Ground Hardcover – 27 Sep 2013
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From the Inside Flap
The kittens are counting on you.
If you knew that your terrible business decisions could cost a kitten its life, would you still do it? Of course not. No one wants to hurt a kitten, and no one wants to damage their own business through easily avoidable mistakes. But the trick is knowing which things are the wrong things to do.
Experts are constantly telling us how to improve our businesses. Hundreds of books on the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that's waiting for you out there? None of us needs another list of what we should be doing. QR Codes Kill Kittens tells you what not to do?with advice that's easy to digest on mistakes that are easy to avoid.
It's like a picture book for the fed-up.
Using real-life examples from human resources, marketing, branding, networking (in person and online), public relations, and customer service, QR Codes Kill Kittens offers tips and guidance on how to prevent slip-ups such as:
- Using QR codes, and other bright and shiny technologies, because you can, and not because you should
- Insulting, ignoring, and generally avoiding those "pesky" customers
- Trying to profit from world events, disasters, and other self-interested social media practices
- Thinking we can automate authenticity
- Focusing on what's next, instead of working on fixing what you're doing now
- And so many more cringe-worthy errors in judgment
It doesn't do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten's life, it's worth it.
From the Back Cover
Testimonials that no one has said. Ever.
"I'm pumped that this brand forces me to use a technology I don't understand!"
"Scanning that QR code led me to a non-mobile site. Hot-diggity! Let the zoom and scroll begin!"
"That QR code on the company car makes me think that brand is forward-thinking and hip!"
"That QR code on your site, that takes me back to your site, enriched my web experience and made my AOL membership fee worth it!"
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Most helpful customer reviews on Amazon.com
However, while this book is fun and entertaining, as the title will hint at, then it is far from heavy on content. Many pages are mostly blank, with a screen shoot from facebook, a picture, and advertisement or similar illustrations then with a little, sometimes very little, text to highlight the point that Stratten is trying to make.
Some of the illustrations are money, others bear significantly less quality, and that's why I cannot give the book top marks.
I wish he had substituted some of the illustrations with some more text and deeper discussion of the topic at hand. He does a little of this on the last few pages of the book, but to me it seems like a case of too little, too late.
However, if you buy the book mostly for entertainment, then I'm sure you will enjoy the examples and quite certainly learn something along the way.
The book is pretty bad. There are several pages, easily over 20, when there is maybe two or three sentences and a picture. These combined end up taking up less than half the page. There really is just tons of white space in the book. I really was hoping that this book would go into great detail, maybe with a few more statistics or examples, but nope. Just watch the youtube video. It's free, and you get the benefit of Scott's pretty good comedic timing.
Scott likes QR Codes but feels that they are being totally misused, and therefore turning people off of trying to scan them. Several of the mistakes that he points out in the book are ones that I see all the time, especially with employees that have no idea how to use Twitter or Facebook for a business.
I highly recommend this book, and suggest buying the hardcopy version rather than the ebook. I would also suggest that this book become a standard text for business school courses on marketing.
It is not that QR codes themselves are bad, it is that on the whole the implementation sucks and we use them for the wrong reasons - it is not customers who want QR codes, but rather the companies that think using them says something about how "tech friendly" they are, when in truth it normally says the reverse due to bad implementation.
This is not a how-to guide by any stretch of the imagination (see his two previous books for that kind of experience), but rather an affirmation that you are doing things right (or wrong).
Funny, clever, and vintage Scott, QR Codes Kill Kittens is the perfect present for the marketing or business person in your life.
Or just a great treat for yourself.
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