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Qr Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business Into the Ground Hardcover – 27 Sep 2013

4.0 out of 5 stars 49 customer reviews

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Product description

From the Inside Flap

The kittens are counting on you.

If you knew that your terrible business decisions could cost a kitten its life, would you still do it? Of course not. No one wants to hurt a kitten, and no one wants to damage their own business through easily avoidable mistakes. But the trick is knowing which things are the wrong things to do.

Experts are constantly telling us how to improve our businesses. Hundreds of books on the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that's waiting for you out there? None of us needs another list of what we should be doing. QR Codes Kill Kittens tells you what not to do?with advice that's easy to digest on mistakes that are easy to avoid.

It's like a picture book for the fed-up.

Using real-life examples from human resources, marketing, branding, networking (in person and online), public relations, and customer service, QR Codes Kill Kittens offers tips and guidance on how to prevent slip-ups such as:

  • Using QR codes, and other bright and shiny technologies, because you can, and not because you should
  • Insulting, ignoring, and generally avoiding those "pesky" customers
  • Trying to profit from world events, disasters, and other self-interested social media practices
  • Thinking we can automate authenticity
  • Focusing on what's next, instead of working on fixing what you're doing now
  • And so many more cringe-worthy errors in judgment

It doesn't do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten's life, it's worth it.

From the Back Cover

Testimonials that no one has said. Ever.

"I'm pumped that this brand forces me to use a technology I don't understand!"

"Scanning that QR code led me to a non-mobile site. Hot-diggity! Let the zoom and scroll begin!"

"That QR code on the company car makes me think that brand is forward-thinking and hip!"

"That QR code on your site, that takes me back to your site, enriched my web experience and made my AOL membership fee worth it!"

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Most helpful customer reviews on Amazon.com

Amazon.com: 4.0 out of 5 stars 49 reviews
4.0 out of 5 starsEntertaining, but not what I had hoped for
12 October 2016 - Published on Amazon.com
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Amazon Customer
2.0 out of 5 starsYou can get basically everything in this book from the youtube video
28 January 2014 - Published on Amazon.com
Verified Purchase
7 people found this helpful
5.0 out of 5 stars...as long as no dogs are harmed
20 April 2016 - Published on Amazon.com
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Anita C.
5.0 out of 5 starsFantastic and Fun Marketing Book!
25 October 2013 - Published on Amazon.com
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One person found this helpful
Mr Michael D Falconer
5.0 out of 5 starsKilling Kittens with QR Codes
11 November 2013 - Published on Amazon.com
Verified Purchase