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Code Name Ginger: The Story Behind Segway and Dean Kamen's Quest to Invent a New World Hardcover – 3 July 2003
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- Publisher : Harvard Business School Press (3 July 2003)
- Language : English
- Hardcover : 319 pages
- ISBN-10 : 1578516730
- ISBN-13 : 978-1578516735
- Dimensions : 16.51 x 3.81 x 23.5 cm
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The text records the processes needed to bring to fruition an invention capable of brigingn about a radical change in personal transportation. Finding venture capital, creating a productive working environment, motivating a team of imaginative individuals are problems which had to be overcome in addition to the technical challenges.
Had the story included some dicussion of the purely technical aspects of the device this would have been my perfect read.