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Choose: The Single Most Important Decision Before Starting Your Business Kindle Edition
-- Brendon Burchard, #1 New York Times best-selling author of High Performance Habits
"Starting a business may be the riskiest thing you'll ever do. In Choose, Ryan Levesque cuts the risk down to size, helping you make the single, biggest choice you face: selecting the right market."
-- Michael Hyatt, New York Times best-selling author of Your Best Year Ever
"Too many aspiring entrepreneurs focus on the wrong questions. Choose is a game-changer for anyone who wants to start a business."
-- Dorie Clark, author of Entrepreneurial You and Stand Out, adjunct professor, Duke University Fuqua School of Business
"Whether you're looking to start your first side-hustle or you are a serial entrepreneur looking to launch your next million-dollar venture, stop what you are doing and read this book right now!"
-- Kevin Harrington, original shark from the hit, Emmy-winning show Shark Tank and author of Key Person of Influence
"For any entrepreneur who wants to start or grow a business, Choose eliminates the fear and overwhelm by simplifying the process in a way you won't find anywhere else."
-- Hal Elrod, #1 best-selling author of The Miracle Morning book series
"Ryan Levesque gives you something I've never seen before--a detailed process to analyze any business model and market, and systematically answer the single most important question . . . will this actually work?"
-- Jeff Walker, #1 New York Times best-selling author of Launch
"Choose passion. Choose creativity. Choose to grow. Choose your own business, your own success, and your own future. Choose to explore and experiment, to fail and then flourish. Choose meaningful over mindless. Choose to create a life that you love madly. Your first step? Choose this book, Choose."
-- Sally Hogshead, New York Times best-selling author of Fascinate and How the World Sees You and CEO, How to Fascinate
"Before you can scale up your business, you have to decide what business you're in. Choose is a book every aspiring entrepreneur must read before launching their business or entering a new market."
-- Verne Harnish, founder, Entrepreneurs' Organization and best-selling author of Scaling Up
"50% of Americans dream of starting their own business. But only 5% make that dream a reality because most are afraid or just don't know what to do or where to start. This book is about to change that second statistic forever."
-- John Assaraf, New York Times best-selling author of Having It All and co-author of The Answer
"If I were starting out again, I'd be using Ryan's strategy to help me figure out and test ideas. His approach is straight out of Ready, Fire, Aim--adapted to today's amazing digital-based tools."
-- Michael Masterson, best-selling author of Ready, Fire, Aim
"Ryan has reduced choosing your market to a sequence of precision quadrants that nullify your chances of diving into an empty swimming pool, breaking your neck, and plunging your family into ruin."
-- Perry Marshall, co-author of Ultimate Guide to Google AdWords and Ultimate Guide to Facebook Advertising, and author of 80/20 Sales & Marketing --This text refers to the paperback edition.
- ASIN : B07K3STK3G
- Publisher : Hay House Business (30 April 2019)
- Language : English
- File size : 9045 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Print length : 222 pages
- Best Sellers Rank: 161,350 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
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Top reviews from Australia
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I was really hoping to find more thorough market testing analysis than Google Trends, but hey, the book is ~$15 so what can you expect. For the vast majority looking to start a business, this will be insightful; everyone else, it's largely skippable.
Top reviews from other countries
But for me this book, "Choose" and the prior book "ASK" are like air in a vacuum or a clearing in a forest. Yes, I know they are contrasting metaphors so I will briefly explain.
There is WAY TOO MUCH NOISE in the entrepreneur education space and most of it makes me feel like I've got to become something I'm not in order to succeed. Simultaneously, when you start looking for depth in many courses... you find there's a vacuum in the "I don't know a thing" area that is enormously hard to fill and often leaves people either a) investing a fortune into a business that will not work or b) being terrified and not starting at all.
I don't think you'll find those issues here.
This book eschews the traditional 'start a business' approach (I am a graduate in International Business Administration) which of then leads people to search for a product or problem. Choose takes a very different direction.
CHOOSE is a very simple straight forward guide - ok... it does get a bit wordy at times - and the HOWTO gets a little lost at times but frankly, there's enough info here that most people can probably suss a solution or way forward without help and relatively quickly.
I even thought of ways to use the content with my Brick and Mortar business (the book is aimed at guiding infopreneurship).
By the way, I like reading stories about real people so the stories don't bother me. If it's not for you, skip the stories... but I think you'll end up going back to read them. They are actually instructive in some 'mindset' ways.
My biggest takeaway? You don't have to be an expert to sell your knowledge about something. You just have to be 'know what you know" and be willing to do some research to help you find out if it's something other people also want to know. If you find a market to serve then... you're on your way. This book helps you find that market.
I work a lot with artist and the biggest challenge is finding a way to focus on your art without fulfilling the stereotype of 'starving artist'. I think this book is PERFECT for people who want to start a business without being spending a million and starting from nothing.
Read it. Then Choose.
Also, there is lot of "beating around the bush" just to fill in the pages. There are very few valuable ideas throughout the bok that will possibly benefit vast majority of entrepreneurs.
I think most Entrepreneurs are better off invest time and money somewhere else.