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Choice Factory: 25 Behavioural Biases That Influence What We Buy Paperback – 15 Feb 2018


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The Choice Factory is a delightful anatomy of the biased brain that will help you understand and influence consumer decisions - including your own. Ian Leslie, author of Born Liars and Curious
 
The Choice Factory is a delightful anatomy of the biased brain that will help you understand and influence consumer decisions - including your own. Ian Leslie, author of Born Liars and Curious
Richard delivers a wealth of cases proving the efficacy of working with, rather than against, the grain of human nature. This is catnip for the industry. Phil Barden, author of Decoded: The Science Behind Why We Buy
 
Richard Shotton's application of behavioural economics is bang on the button. This book is timely, insightful, fascinating and entertaining. Dominic Mills, ex-editor of Campaign
 
Most books in this area are academic and dry as dust. If you want to know how research and sociology can impact on real life in the real world, Richard's book will show you - using simple words and examples that real people can understand. Dave Trott, ex-creative director, weekly columnist in trade journal, Campaign, and author of three books on advertising (Predatory Thinking, Creative Mischief, 1+1=3)
 
In a cacophony of overstatement, Richard Shotton possesses a melodious and balanced voice. In this short but powerful tome you can learn about how marketing actually does influence consumers. Or, for the more prosaic among us, how to get people to re-use towels, buy wine when German Oompah music is playing and select a broadband supplier by mentioning Charing Cross Station. The book also mentions me (all too briefly) which I also find enticing. Mark Ritson, weekly columnist for Marketing Week and Professor at Melbourne Business School
 
A top class guide for those who want to put BE to work, rather than just illuminate their journey to work. Mark Earls, author of Herd
 
If you're a marketer, understanding what really makes people tick - as opposed to what they might tell you – is vital. This book takes us on an elegant, witty and digestible tour of the 25 main principles of behavioural science. Richard Shotton has read widely so that you don't have to, but he gives full credit to his many sources should you wish to pursue any of the topics further. This is a delightful and indispensable read for anyone in marketing, particularly those early in their careers. Tess Alps, Chair of Thinkbox, the UK's marketing body for commercial broadcasters
 

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Amazon.com: 4.8 out of 5 stars 16 reviews
WhaleHawk
4.0 out of 5 starsEvery self-respecting marketer and advertiser needs to read this book.
15 March 2018 - Published on Amazon.com
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4 people found this helpful.
mattdbergman
5.0 out of 5 starsBest in Class in Practically Applying Behaviorial Economics to Marketing - An Incredibly Valuable Read
29 May 2018 - Published on Amazon.com
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One person found this helpful.
Dan Goldgeier
4.0 out of 5 starsA terrific look at human behavior for marketers of all kinds
6 April 2018 - Published on Amazon.com
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Martin Miliev
4.0 out of 5 starsConcise and easy to ready
5 April 2018 - Published on Amazon.com
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Gari Cruze
5.0 out of 5 starsFantastic. Read it before your competition does.
10 March 2018 - Published on Amazon.com
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