- Paperback: 224 pages
- Publisher: Wiley; 1 edition (10 August 2018)
- Language: English
- ISBN-10: 0730358631
- ISBN-13: 978-0730358633
- Product Dimensions: 13.7 x 2 x 21.3 cm
- Boxed-product Weight: 259 g
- Average Customer Review: 1 customer review
- Amazon Bestsellers Rank: 80,074 in Books (See Top 100 in Books)
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Chasing Digital: A Playbook for the New Economy Paperback – 20 Jun 2017
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From the Back Cover
A step-by-step guide to thriving in the digital economy
The paradigms of big business have changed. Business models that were once lucrative now seem to barely move the needle. How can pre- digital businesses survive? They're loaded with resources, brand power and deeply embedded networks, they just need a new playbook.
Chasing Digital offers a clear and detailed framework to help leaders leverage their strengths and re-design their organisation from the bottom up to create a new competitive advantage in the digital economy. From taking advantage of artificial intelligence, to harnessing big data, to planning for potential roadblocks, this playbook will give you the tools and mindsets needed for your business to not only survive but thrive.
Learn how to:
- integrate technology into your business strategy and culture
- prioritise and manage your company's digital transition
- minimise friction with company stakeholders
- create opportunities for fast and intentional digital growth.
In a world where digital is changing everything, Chasing Digital will help your organisation to transition beyond old business models to adopt the new digital paradigm and a new era of business.
About the Author
ANTHONY STEVENS is a global thought leader in technology and digital transformation, a co-founder of two startups and a former Partner and Chief Digital Officer at one of the largest professional services firms and brands in the world, KPMG.
LOUIS STRAUSS is a consultant focusing on digital strategy and transformation who embodies the very qualities that the target market for this book is struggling to manage.
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Most helpful customer reviews on Amazon.com
Stevens and Strauss brilliantly outline the case for change, using clever analogies that will resonate with any reader.
Then, they take the reader on a journey, carefully outlining a three-part strategy designed to usher companies into the digital age. Their level of skill and experience is evident from the start; the book is jam-packed with unique insights and advice that you won’t find anywhere else.
And while the authors certainly don’t sugar-coat the challenges large companies face, they’re ultimately optimistic about the prospects of these companies and their chances of success.
If you’re serious about getting your company up to speed in the new economy, or you’re simply curious about what it takes to digitally transform an organisation, Chasing Digital is an absolute must-read.
Brilliantly written by two insightful and visionary minds, Chasing Digital will quickly captivate readers. This will be a book you will refer to time and time again.
Super easy to read and very practical. Highly recommend it to anyone competing in the digital age.
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