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Chasing Digital: A Playbook for the New Economy by [Stevens , Anthony, Strauss , Louis]
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Chasing Digital: A Playbook for the New Economy 1st Edition, Kindle Edition

5.0 out of 5 stars 2 customer reviews

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Length: 224 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Product Description

Learn how to succeed in the digital economy

The paradigms of big business have changed. Business models that were once lucrative now seem to barely move the needle. Incumbents of the old guard find themselves superseded by new, digitally-charged, data-fuelled organisations that leverage platform-based business models. How can pre-digital businesses survive? They’re loaded with resources, brand power and deeply embedded networks, they just need a new playbook. Chasing Digital is that playbook.

Outlining a clear and detailed framework, this book is designed to help leaders re-design their organisation from the bottom up by leveraging their strengths to create a new competitive advantage in the digital economy. From laying the foundations of transformation: developing a considered strategy, growing a conducive culture and building a receptive organisational design; to building core digital capabilities: taking advantage of data, harnessing artificial intelligence and embracing appropriate platforms; to adapting the accelerators of change: navigating board expectations, mitigating potential roadblocks and making the right investments, this playbook will give you the tools and mindsets needed to not only survive but to thrive and leave a legacy for future leaders.

  • Integrate technology into your business strategy and culture
  • Prioritise and manage your company’s digital transition
  • Create opportunities for fast and intentional digital growth
  • Learn how to minimise friction with stakeholders

Cut through the jargon and hype, and focus on what is critical to undertaking a truly successful, company-wide, digital transformation. In a world where digital is changing everything, Chasing Digital will help your organisation to transition beyond old business models to adopt the new digital paradigm and a new era of business. Embrace the chase.

From the Back Cover

A step-by-step guide to thriving in the digital economy

The paradigms of big business have changed. Business models that were once lucrative now seem to barely move the needle. How can pre- digital businesses survive? They're loaded with resources, brand power and deeply embedded networks, they just need a new playbook.

Chasing Digital offers a clear and detailed framework to help leaders leverage their strengths and re-design their organisation from the bottom up to create a new competitive advantage in the digital economy. From taking advantage of artificial intelligence, to harnessing big data, to planning for potential roadblocks, this playbook will give you the tools and mindsets needed for your business to not only survive but thrive.

Learn how to:

  • integrate technology into your business strategy and culture
  • prioritise and manage your company's digital transition
  • minimise friction with company stakeholders
  • create opportunities for fast and intentional digital growth.

In a world where digital is changing everything, Chasing Digital will help your organisation to transition beyond old business models to adopt the new digital paradigm and a new era of business.


Product details

  • Format: Kindle Edition
  • File Size: 1344 KB
  • Print Length: 224 pages
  • Publisher: Wiley; 1 edition (27 July 2018)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B07FZDZ2Y8
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 5.0 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: #209,140 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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17 December 2018
Format: Kindle EditionVerified Purchase
3 August 2018
Format: Kindle Edition

Most helpful customer reviews on Amazon.com

Amazon.com: 5.0 out of 5 stars 4 reviews
Phillip Browne
5.0 out of 5 starsGet this book if you lead
4 November 2018 - Published on Amazon.com
Format: Kindle EditionVerified Purchase
Jason Stevenson
5.0 out of 5 starsAn invaluable resource in today's digital-obsessed landscape
4 November 2018 - Published on Amazon.com
One person found this helpful.
Amazon Customer
5.0 out of 5 starsEngaging, enlightening, topical - this book has it all
3 November 2018 - Published on Amazon.com
One person found this helpful.
Alexis
5.0 out of 5 starsI wanted to highlight every sentence
4 October 2018 - Published on Amazon.com
One person found this helpful.