<Embed>
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 4 images

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation Hardcover – 1 October 2009

4.3 out of 5 stars 323 ratings

See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle
Hardcover
$77.20
Paperback
$35.00
click to open popover

Product details

Product description

Review

"In his highly readable and compelling new book, Change by Design, Tim argues that "design thinking" needs to permeate every organization--and shape all of its interactions with its constituents."--Gary Hamel, writer of Management 2.0

"With clarity and crispness, Tim Brown, CEO of the honored, global design consultancy IDEO, demonstrates through noteworthy examples how the principles of design found in a studio can be applied to many of the most urgent challenges facing society, business and government today."--Peter F. Eder, World Future Review

"Tim Brown has written the definitive book on design thinking. Brown's wit, experience, and compelling stories create a delightful journey. His masterpiece captures the emotions, mindset, and methods required for designing everything from a product, to an experience, to a strategy in entirely different ways."--Robert I. Sutton, author of The No Asshole Rule

"Design thinking... is a way of seeing the world and approaching constraints that is holistic, interdisciplinary, and inspiring."--Ivy Ross, executive vice president of marketing, The Gap

"Tim Brown's vision, intellect, empathy and humility shine through every page of this book. Change by Design is for dreamers and doers, for corporate executives and NGO leaders, for teachers, students and those interested in the art of innovation."--Jacqueline Novogratz, founder, Acumen Fund and author, The Blue Sweater

"With people like Brown codifying design thinking, the tools are out there to solve our problems if a few people are willing to attack them with that sort of tenacity."--Core77

"Brown is clear, persuasive, and often funny... Even for those of us without our own sovereign nation or blue-chip corporation, design thinking offers a guide for rethinking and organizing our everyday creative processes."--SEED

"This should be mandatory reading for marketers and engineers who can't understand why a product as cool as the Segway wasn't a breakout hit."--Inc.

"In his new book, the CEO of design shop IDEO shows how even hospitals can transform the way they work by tapping frontline staff to engineer change."--BusinessWeek

"Brown writes with a winning combination of thoughtfulness, pragmatism and enthusiasm... He avoids the trap of presenting design thinking as a panacea. Mr. Brown charts its failures as well as successes..."--New York Times

From the Back Cover

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.

This book introduces the idea of design thinking' the collaborative process by which the designer′s sensibilities and methods are employed to match people′s needs not only with what is technically feasible and a viable business strategy. In short' design thinking converts need into demand. It′s a human-centered approach to problem solving that helps people and organizations become more innovative and more creative.

Design thinking is not just applicable to so-called creative industries or people who work in the design field. It′s a methodology that has been used by organizations such as Kaiser Permanente to icnrease the quality of patient care by re-examining the ways that their nurses manage shift change' or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization' product' or service to drive new alternatives for business and society.

Customer reviews

4.3 out of 5 stars
4.3 out of 5
323 customer ratings
How does Amazon calculate star ratings?

Review this product

Share your thoughts with other customers
Reviewed in Australia on 11 March 2019
Verified Purchase

Top international reviews

Bozhena Kelestyn
5.0 out of 5 stars Great design thinking book
Reviewed in the United Kingdom on 27 August 2018
Verified Purchase
One person found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
David Zen
4.0 out of 5 stars A Great Way To Think
Reviewed in the United Kingdom on 5 March 2010
Verified Purchase
5 people found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
SS
5.0 out of 5 stars Starter for 10
Reviewed in the United Kingdom on 16 October 2018
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
Maarten de Vries
3.0 out of 5 stars interesting, but could have been better
Reviewed in the United Kingdom on 6 November 2011
Verified Purchase
5 people found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
Zettepix
5.0 out of 5 stars It is good to read the design thinking principles in an entertaining way f
Reviewed in the United Kingdom on 18 May 2018
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
Amazon Customer
3.0 out of 5 stars Good but but not concise
Reviewed in the United Kingdom on 15 December 2016
Verified Purchase
2 people found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
Hanna
5.0 out of 5 stars Really inspiring read,
Reviewed in the United Kingdom on 14 March 2018
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
Jamie Sims
5.0 out of 5 stars Must read for design thinkers
Reviewed in the United Kingdom on 25 August 2018
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
Bertold Hibner
5.0 out of 5 stars Book appearance
Reviewed in the United Kingdom on 20 January 2019
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
A. Cranwell
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 12 December 2014
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
Toats
3.0 out of 5 stars I enjoyed this book but it felt like everything could have ...
Reviewed in the United Kingdom on 21 August 2015
Verified Purchase
2 people found this helpful
Sending feedback...
Thank you for your feedback.
Report abuse
HelenK
4.0 out of 5 stars Four Stars
Reviewed in the United Kingdom on 18 January 2016
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
Dc
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 4 April 2015
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
Amazon Customer
4.0 out of 5 stars Four Stars
Reviewed in the United Kingdom on 20 July 2017
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse
Rubberduckone
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 13 March 2016
Verified Purchase
Sending feedback...
Thank you for your feedback.
Report abuse