- Hardcover: 272 pages
- Publisher: HarperCollins - US (1 October 2009)
- Language: English
- ISBN-10: 9780061766084
- ISBN-13: 978-0061766084
- ASIN: 0061766089
- Product Dimensions: 15.2 x 2.4 x 22.9 cm
- Boxed-product Weight: 408 g
- Customer Reviews: 323 customer ratings
- Amazon Bestsellers Rank: 54,380 in Books (See Top 100 in Books)
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation Hardcover – 1 October 2009
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"With clarity and crispness, Tim Brown, CEO of the honored, global design consultancy IDEO, demonstrates through noteworthy examples how the principles of design found in a studio can be applied to many of the most urgent challenges facing society, business and government today."--Peter F. Eder, World Future Review
"Tim Brown has written the definitive book on design thinking. Brown's wit, experience, and compelling stories create a delightful journey. His masterpiece captures the emotions, mindset, and methods required for designing everything from a product, to an experience, to a strategy in entirely different ways."--Robert I. Sutton, author of The No Asshole Rule
"Design thinking... is a way of seeing the world and approaching constraints that is holistic, interdisciplinary, and inspiring."--Ivy Ross, executive vice president of marketing, The Gap
"Tim Brown's vision, intellect, empathy and humility shine through every page of this book. Change by Design is for dreamers and doers, for corporate executives and NGO leaders, for teachers, students and those interested in the art of innovation."--Jacqueline Novogratz, founder, Acumen Fund and author, The Blue Sweater
"With people like Brown codifying design thinking, the tools are out there to solve our problems if a few people are willing to attack them with that sort of tenacity."--Core77
"Brown is clear, persuasive, and often funny... Even for those of us without our own sovereign nation or blue-chip corporation, design thinking offers a guide for rethinking and organizing our everyday creative processes."--SEED
"This should be mandatory reading for marketers and engineers who can't understand why a product as cool as the Segway wasn't a breakout hit."--Inc.
"In his new book, the CEO of design shop IDEO shows how even hospitals can transform the way they work by tapping frontline staff to engineer change."--BusinessWeek
"Brown writes with a winning combination of thoughtfulness, pragmatism and enthusiasm... He avoids the trap of presenting design thinking as a panacea. Mr. Brown charts its failures as well as successes..."--New York Times
From the Back Cover
The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.
This book introduces the idea of design thinking' the collaborative process by which the designer′s sensibilities and methods are employed to match people′s needs not only with what is technically feasible and a viable business strategy. In short' design thinking converts need into demand. It′s a human-centered approach to problem solving that helps people and organizations become more innovative and more creative.
Design thinking is not just applicable to so-called creative industries or people who work in the design field. It′s a methodology that has been used by organizations such as Kaiser Permanente to icnrease the quality of patient care by re-examining the ways that their nurses manage shift change' or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization' product' or service to drive new alternatives for business and society.
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My only slight criticism of this book is that he covers the essentials of design thinking in about half of it. The rest involves examples that are interesting (and an excellent advertisement for the skills of IDEO) but carry much less insight. But it is not clear to me what could have been done to improve on this -- perhaps a little design thinking would provide the answer!