- Paperback: 372 pages
- Publisher: South West College ISE; 4 edition (1 February 2012)
- Language: English
- ISBN-10: 1111821771
- ISBN-13: 978-1111821777
- Product Dimensions: 21 x 1.9 x 26.7 cm
- Boxed-product Weight: 998 g
- Average Customer Review: Be the first to review this item
CB4 (with CourseMate with Career Transitions Printed Access Card) Paperback – Student Edition, 1 Feb 2012
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Paperback, Student Edition
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"I've been using this textbook for a couple of years now and I've found it to be an excellent textbook. The authors have done a great job - as has the publishing team. Thanks for all your outstanding work." "CB gives a broad coverage of consumer behavior in a format that students relate to and are more apt to read before class."
About the Author
Barry J. Babin has authored over 70 research publications in some of the most prestigious research periodicals, including the JOURNAL OF MARKETING, THE JOURNAL OF CONSUMER RESEARCH, THE JOURNAL OF BUSINESS RESEARCH, THE JOURNAL OF RETAILING, PSYCHOLOGICAL REPORTS, PSYCHOLOGY AND MARKETING, and THE JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, among others. Babin is currently Max P. Watson, Jr., Professor of Business and chair of the department of marketing and analysis at Louisiana Tech University. He has won numerous honors for his research, including the Louis K. Brandt Faculty Research Award from the University of Southern Mississippi (on three occasions), the 1996 Society for Marketing Advances (SMA) Steven J. Shaw Award, the 1997 Omerre Deserres Award for Outstanding Contributions to Retail and Service Environment Research, and the Academy of Marketing Science's Harold W. Berkman Distinguished Service Award. He is a former president of the Academy of Marketing Sciences and the Society of Marketing Advances, and he currently serves the marketing editor for the JOURNAL OF BUSINESS RESEARCH. Babin's research focuses on the effect of the service environment in creating value for employees and customers. His expertise is in building and understanding value that leads to long-lasting, mutually beneficial relationships with employees and customers. His primary teaching specialities involve consumers and service quality, marketing research, and creative problem solving. A frequent international lecturer, he has presented in Australia, South Korea, France, Germany, New Zealand, South Africa, Canada, Sweden, and the United Kingdom. Dr. Eric Harris is Chair and Associate Professor in the Department of Management and Marketing at Pittsburg State University in Kansas. He holds BBA and MBA degrees from Pittsburg State University and a PhD from Oklahoma State University. Dr. Harris's professional and consulting experiences include work in sales management, healthcare marketing, and customer satisfaction assessment. He is actively engaged in research and has been published in the Journal of the Academy of Marketing Science, the Journal of Advertising, Psychology and Marketing, the Journal of Business Research, the Journal of Business and Psychology, the Journal of Personal Selling & Sales Management, and others. Dr. Harris also serves on the editorial review boards for the Journal of Business Research, the Journal of Marketing Theory and Practice, the Journal of Services Marketing, and Services Marketing Quarterly. He is Consulting Editor for the Journal of Managerial Issues and with Dr. Babin has coauthored a chapter in the Wiley International Encyclopedia of Marketing. Dr. Harris's research focuses primarily on personality issues pertaining to consumer and employee behavior, customer-contact personnel, customer orientation, and sales force goal orientations. He is affiliated with a number of professional associations, including the American Marketing Association, Academy of Marketing Science, Society of Marketing Advances, and Association of Collegiate Marketing Educators.
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Most helpful customer reviews on Amazon.com
Amazon.com: 10 reviews
Nice textbook15 August 2013 - Published on Amazon.com
I like this textbook and have specified it as the required textbook for my Consumer Behavior college-level class. The students often comment that they like the book and find the topics are explained in a clear fashion. From the professor viewpoint, I find it covers the topics I want covered in a comprehensive but understandable manner using examples the student can relate to their lives. Compared to other textbooks for this field, the price is reasonable but all textbooks seem to be too expensive and I wish this one could be priced lower because some students have trouble affording it.
Needed book for the course I took4 January 2014 - Published on Amazon.com
Overall, this book was interesting. It wasn't that expensive either. I used the CourseMate and prepped myself for my quizzes. You'll definitely learn some new things.
Five Stars18 September 2017 - Published on Amazon.com
Textbook3 August 2013 - Published on Amazon.com
Book is in great condition. One negative is that I did not know that this book come with an Access Code. May be best to purchase a book that is in New condition.