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Cb2 Paperback – 1 February 2010

4.4 out of 5 stars 7 ratings
Edition: 2nd

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Product details

  • Publisher : South-Western; 2 edition (1 February 2010)
  • Language : English
  • Paperback : 352 pages
  • ISBN-10 : 032482999X
  • ISBN-13 : 978-0324829990
  • Dimensions : 21.59 x 3.18 x 28.58 cm
  • Customer Reviews:
    4.4 out of 5 stars 7 ratings

Product description

Review

"CB is a well written book, that has a focused perspective on both practical and theoretical aspects of consumer behavior. Students see CB as more relevant compared to some of the other texts out there."--Susan Myers; University of Central Arkansas

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4.4 out of 5 stars
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KUMAR
4.0 out of 5 stars MBA level book. Concepts are explained well..
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5.0 out of 5 stars Five Stars
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5.0 out of 5 stars Great Deal!
Reviewed in the United States on 19 June 2016
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