Buy new:
$50.00
RRP: $97.95 Details

Recommended Retail Price (RRP)

The RRP displayed is the most recent manufacturer’s recommended retail price made available to Amazon AU.
Save: $47.95 (49%)
$6.81 delivery: 1 - 8 July
In stock.
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Ships from RIT Books
Sold by RIT Books
Ships from
RIT Books
Sold by
Other Sellers on Amazon
$83.00
& FREE Delivery
Sold by: GGN Books-(We don't ship to Remote Locations)
Sold by: GGN Books-(We don't ship to Remote Locations)
(130 ratings)
67% positive over last 12 months
Usually dispatched within 4 to 5 days.
Delivery Rates and Return policy
$92.02
& FREE Delivery
Sold by: Adelaide Ship Books
Sold by: Adelaide Ship Books
(2 ratings)
100% positive over last 12 months
Only 1 left in stock.
Delivery Rates and Return policy
$81.05
+ $4.90 Delivery
Sold by: Amazon US
Sold by: Amazon US
Only 1 left in stock.
International Product from outside Australia
Delivery rates Return policy
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more

CB6 (with CourseMate Printed Access Card) Paperback – 28 January 2014

4.4 out of 5 stars 36 ratings
Edition: 6th

Amazon Price
New from Used from
Paperback
$50.00
$50.00 $36.95

There is a newer edition of this item:

Enhance your purchase

Get 90 days FREE of Amazon Music Unlimited
with the purchase of any eligible product. Shop now
click to open popover

Frequently bought together

  • CB6 (with CourseMate Printed Access Card)
  • +
  • Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Total Price:
To see our price, add these items to your cart.
These items are shipped from and sold by different sellers.
Choose items to buy together.

Noise: The new book from the authors of ‘Thinking, Fast and Slow’ out now.
Order your copy today. Click to explore.

Product details

  • ASIN ‏ : ‎ 1285189477
  • Publisher ‏ : ‎ South West College ISE; 6th edition (28 January 2014)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 384 pages
  • ISBN-10 ‏ : ‎ 9781285189475
  • ISBN-13 ‏ : ‎ 978-1285189475
  • Dimensions ‏ : ‎ 23.5 x 1.91 x 28.58 cm
  • Customer Reviews:
    4.4 out of 5 stars 36 ratings

Product description

Review

"I've been using this textbook for a couple of years now, and I've found it to be an excellent textbook. The authors have done a great job--as has the publishing team. Thanks for all your outstanding work." "CB gives a broad coverage of consumer behavior in a format that students relate to and are more apt to read before class."

About the Author

Barry J. Babin has authored more than 100 research publications in some of today's most prestigious peer-reviewed research periodicals, such as the Journal of Marketing, Journal of Consumer Research, Journal of Business Research, Journal of Retailing, Psychology and Marketing, Journal of the Academy of Marketing Science and the International Journal of Wine Business Research. Dr. Babin is currently Morris Lewis Professor of Marketing and chair of marketing in the Ole Miss Business School. He has won numerous honors for his research, including the Louis K. Brandt Faculty Research Award from the University of Southern Mississippi, Outstanding Researcher in the COB at Louisiana Tech University, the 1996 Society for Marketing Advances (SMA) Steven J. Shaw Award, the 1997 Omerre Deserres Award for Outstanding Contributions to Retail and Service Environment Research and the Academy of Marketing Science’s prestigious Harold W. Berkman Distinguished Service Award. Dr. Babin is a past president of the Academy of Marketing Science and the Society for Marketing Advances and has been recognized as a distinguished fellow of both organizations. His research focuses on the effect of the service environment in creating value for employees and customers and on the impact of big data on consumer liberty. He offers expertise in building and understanding value that leads to long-lasting, mutually beneficial relationships with employees and customers. His teaching specialties involve advanced methods of marketing and consumer research and creative problem solving. A frequent international lecturer, he has presented in Australia, South Korea, France, Germany, Mexico, New Zealand, South Africa, Canada, Sweden, Norway, Peru, Israel and the United Kingdom.

Eric Harris is a faculty member in the department of marketing at the Barney Barnett School of Business and Free Enterprise at Florida Southern College. He holds a Ph.D. from Oklahoma State University and formerly served as the Pete Esch Fellow - Professor of Marketing at Pittsburg State University. His professional and consulting experiences include work in sales and promotion management, retail analysis, healthcare marketing and customer satisfaction assessment. He is actively engaged in research and has been published in numerous professional journals, such as the Journal of the Academy of Marketing Science, Journal of Advertising, Psychology and Marketing, Journal of Business Research, Journal of Business and Psychology, Journal of Personal Selling & Sales Management and Journal of Marketing Theory and Practice. Dr. Harris is also a contributing co-author with Dr. Babin in the Wiley Encyclopedia of Marketing. Dr. Harris serves as associate editor of the Journal of Managerial Issues and also serves on the editorial review boards for the Journal of Marketing Theory and Practice, the Journal of Services Marketing and Services Marketing Quarterly. He has earned numerous awards for his services, including many professional recognitions for his reviewing activities. Dr. Harris’ research focuses primarily on personality issues pertaining to consumer and employee behavior, customer-contact personnel, customer orientation and sales force goal orientations. He also has professional experience in the music industry.

Customer reviews

4.4 out of 5 stars
4.4 out of 5
36 global ratings
How are ratings calculated?

Review this product

Share your thoughts with other customers

Top reviews from Australia

There are 0 reviews and 0 ratings from Australia

Top reviews from other countries

Jason M
5.0 out of 5 stars Really fascinating and gripping text book.
Reviewed in the United States on 19 December 2015
Verified Purchase
LillieXander
5.0 out of 5 stars You don't even need a teacher with this book!
Reviewed in the United States on 10 September 2016
Verified Purchase
Kayla H.
5.0 out of 5 stars Eye-Opening Book
Reviewed in the United States on 17 December 2015
Verified Purchase
Erika
4.0 out of 5 stars Interesting Read for Class
Reviewed in the United States on 3 February 2015
Verified Purchase
Robyn
5.0 out of 5 stars fine condition!
Reviewed in the United States on 11 December 2016
Verified Purchase