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The Business Of Platforms: Strategy In The Age Of Digital Competition, Innovation, And Power Hardcover – 20 May 2019

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"The authors authoritatively document the rules and pitfalls of platforms, combining years of research with practical guidelines and real-life examples. A must-read for all operators or participants of existing or future platform businesses."--Stephane Kasriel, CEO of Upwork

"Whether you are a customer wanting to understand the economic logic behind
platforms, a business manager wanting to learn platform strategies, or a regulator
wanting to become informed about platform governance, this book offers indepth, cogent, and up-to-date answers by three experts who began analyzing
platforms when the word wasn't even known. A true treatise and treasure."--Bengt Holmstrom, Paul A. Samuelson Professor of Economics and Management at MIT and winner of the 2016 Nobel Memorial Prize in Economic Sciences

"Essential reading for any business trying to compete as a platform or against a platform. Even traditional businesses must understand how to evolve into a platform and partner with other platforms. Sound complicated? This book will help you sort it out."--Arne Sorenson, CEO of Marriott International

"Should every business jump on, surrender to, or be a platform? Should government condemn, regulate, or imitate platform businesses? This book not only answers these questions; it also provides critical understanding of the underpinning and superstructure of platforms. For every business and social leader, this is the go-to book for learning the essential lessons about the business phenomenon of our times."--Reed Hundt, former chairman of the Federal Communications Commission and author of A Crisis Wasted: Barack Obama's Defining Decisions

"The Business of Platforms should be read by all managers, entrepreneurs, investors, and academics interested in platform businesses. It is rigorous and valuable, yet very readable."--Richard Schmalensee, former dean of the MIT Sloan School of Management and coauthor of Matchmakers: The New Economics of Multisided Platforms

About the Author

Michael A. Cusumano is the Sloan Management Review Distinguished Professor of Management at the Massachusetts Institute of Technology's Sloan School of Management, with a joint appointment in the MIT Engineering Systems Division. He began studying the software business in 1985. He is co-author of a classic best-seller on the company, Microsoft Secrets as well Platform Leadership, The Business of Software, and Staying Power and Competing on Internet Time with Yoffie. His latest book, Staying Power: Six Enduring Principles for Managing Strategy & Innovation in an Uncertain World, was named one of the top business books of 2011 by Strategy + Business magazine.

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Amazon.com: 4.4 out of 5 stars 4 reviews
Andreas Goeldi
5.0 out of 5 starsAn exceptional guide to the essential business concept of our time
14 May 2019 - Published on Amazon.com
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3.0 out of 5 starsDo you wanna build a platform?
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5.0 out of 5 starsIf you are a CEO, you have to own this decision
29 May 2019 - Published on Amazon.com
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