This book excels at explaining the complex economics of digital platforms from many different perspectives and in a highly approachable way, using countless striking examples. It is a must-read for anybody involved with the digital economy, be it from a business perspective or from an investment or political point of view.
The dominant technology companies of our era have one thing in common: They're platform businesses. Understanding the unique dynamics of digital platforms is more important than ever for entrepreneurs, executives, investors and tech employees alike. The book not only delivers deep insights into the mechanics behind digital platforms, it also contains concrete guidelines for practicioners who are building (or competing against) platform businesses.
Needless to say, digital platforms have recently experienced plenty of criticism, and the authors don't shy away from the more controversial aspects of the topic. A whole chapter is devoted to topics like privacy, antitrust concerns and fairness.
- Hardcover: 320 pages
- Publisher: HarperCollins - US (20 May 2019)
- Language: English
- ISBN-10: 0062896326
- ISBN-13: 978-0062896322
- Product Dimensions: 15.2 x 2.7 x 22.9 cm
- Boxed-product Weight: 463 g
- Average Customer Review: Be the first to review this item
- Amazon Bestsellers Rank: 267 in Books (See Top 100 in Books)