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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers Paperback – 29 Jun 2010
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From the Back Cover
Disruptive new business models are emblematic of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. Business Model Generation offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing business models.
Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model - or craft a new one.
CHANGE THE WAY YOU THINK ABOUT BUSINESS MODELS
Business Model Generation will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model -- or analyze and renovate an old one.
CO-CREATED BY 470 STRATEGY PRACTITIONERS
Business Model Generation practices what it preaches. Coauthored by 470 Business Model Canvas practitioners from forty-five countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly integrated, visual, lie-flat design that enables immediate hands-on use.
DESIGNED FOR DOERS
Business Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs -- and leaders of all organizations.
From the Publisher
Business Model Generation
'Business Model Generation' offers you powerful, simple, tested tools for understanding, designing, and implementing a new business model — or analyzing and renovating an old one.
Value Proposition Design
'Value Proposition Design' helps you tackle a core challenge of every business — creating compelling products and services customers want to buy. Using the same stunning visual format as Business Model Generation, this sequel explains how to use the 'Value Proposition Canvas' a practical tool to design, test, create, and manage products and services customers actually want.
The Big Pad of Business Model and Value Proposition Canvases
This supplement to the bestselling books, 'Business Model Generation' and 'Value Proposition Design', gives you more space to scribble, brainstorm, and move sticky notes—with 50 blank, extra-large, tear-out Business Model Canvases and 50 blank, extra-large, tear-out Value Proposition Canvases. The large format makes it easier to keep the creative ideas flowing, be inspired, and share your work with others.
Business Model You
Most of us lack a structured way to reinvent ourselves, even as changing workplace business models make professional and personal life more challenging than ever. 'Business Model You' is your guide to replacing career uncertainty with career confidence by using the single-page blueprint that's helped reinvent thousands of organizations worldwide.
|Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers||Value Proposition Design: How to Create Products and Services Customers Want||The Big Pad of 50 Blank Business Model Canvases and 50 Blank Value Proposition Canvases||Business Model You: A One-Page Method For Reinventing Your Career|
|Authors||Alexander Osterwalder, Yves Pigneur||Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos||Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith||Timothy Clark, Alexander Osterwalder, Yves Pigneur|
|Pages||288 pages||320 pages||216 pages||264 pages|
|Trim Size||9-1/2 x 7-1/2 in.||9-1/2 x 7-1/2 in.||15-1/4 x 10-7/8 in.||9-1/2 x 7-1/2 in.|
|Description||Co-created by 470 'Business Model Canvas' practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.||Using the same stunning visual format as Business Model Generation, this sequel explains how to use the 'Value Proposition Canvas' a practical tool to design, test, create, and manage products and services customers actually want.Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to complete interactive exercises, assess your work, learn from peers, and download pdfs, checklists, and more.||This supplement to Business Model Generation and Value Proposition Design gives you more space to scribble, brainstorm, and move sticky notes—with 50 blank, extra-large, tear-out Business Model Canvases (15” x 11” or 38cm x 28cm) and 50 blank, extra-large, tear-out Value Proposition Canvases (15” x 11” or 38cm x 28cm). The large format makes it easier to keep the creative ideas flowing, be inspired, and share your work with others. In addition to the 100 blank canvases, the two sample 'learning canvases' provide trigger questions to help you learn to use each box in the canvas and jump-start progress.||Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw 'personal business models', which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities.|
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Top international reviews
The format of the book is very engaging, very graphic, and very snappy and to the point. There has been a wealth of experience behind this book and nowadays there is a lot of evidence that this really works. I've drawn up numerous business plans in the past and they serve only one purpose, to raise money, and then they become scrap. "Planning is everything the plan is nothing" The business models you will develop using this methodology will become live and dynamic and provide real insight and validation that your company is on the right track and where you are going.
I have some criticisms about how easy it is to read and the fact that the content is more style over substance. For one thing, to create space for all the funky images, the words are in a small font. I was OK but I know that some people will struggle.
I like the idea of the one page Business Model Canvas which is described as "a shared language for describing, visualising, assessing and changing business models." It looks very useful to summarise your existing business model and for moving towards better ways to create, deliver and capture value.
The Business Model Generation Canvas has nine elements:
1 Customer segments
2 Value propositions
4 Customer relationships
5 Revenue streams
6 Key resources
7 Key activities
8 Key partnerships
9 Cost structure
As you can see, it is a tight summary of a business with a balance between external and internal factors.
Business models are important because they are the means to deliver your differentiation strategy. Without a coherent plan, any differentiation is likely to be shallow. Marketing hype may fool the customers into buying such a shallow differentiated product once but probably not again.
The exercise of filling in the Business Model Canvas will help you to focus on the few things of business model design that matter although you need to have thought through your differentiation strategy first.
Beyond the the Business Model canvas, I was disappointed. Because the book looks so different and special, I was expecting the content to match.
But it didn't. I thought it was pretty superficial.
It is a good introduction to thinking about business design although it assumes that's the answer you want rather than giving you a diagnostic to establish whether business design lies at the heart of your business issues.
I'd have liked to have seen more consideration of the value proposition and how it is different from competitors now and what they are likely to develop in the future. The authors have since written another book to address this issue but again, I was disappointed and only gave that book Three Stars.
This one however, overall and despite its flaws is an important book and the Business Model Canvas has become a popular tool.
Paul Simister, a business coach who helps business owners who are stuck, get unstuck.
This review first appeared on my Differentiate Your Business blog in August 2011.
It's generally a good book... unfortunately, let down by a silly faux pas. I recommend strongly that if you buy this book, you do not use the brainstorming exercise on page 145 as-is. You will appear unprofessional, lacking in awareness and, even worse, bereft of good judgement. I could not in all seriousness use an exercise called "The Silly Cow Exercise" in a professional setting, even if it was an all male group. I'm sure it has been conceived in naivety and the spirit of 'good fun'. This may well misfire should you try to use it, however.
I've written to the publishers to suggest they review this before any reprint.
I've also not yet progressed beyond this page, so don't know if anything else unusable awaits me. Otherwise, it's a good book... pages 1 - 144 that is
Book is actually designed like a reference book and not a one time read.
The font its written in is a bit smaller than i am used to, but over all a solid one to own.
I recently finished my undergraduate degree in International Business and still find the book to have taught me new concepts and most importantly a more structured approach to business model generation and innovation.
In conclusion, if you want to innovate within your company or create a business from scratch, this book will be a good investment.
Louise Prunty - Author of 'How to become an award winning business - in 7 steps'
How To Become An Award Winning Business in 7 Steps: 1
Where I felt that it added most value was in terms of the practical side: for example, using Post Its, having a story that shows the customer's perspective, etc. I will definitely use these aspects in the near future.
Overall, I would recommend, albeit that it is not a 5-star review.
Most of the content is rather basic, but with a sound understanding of the theories behind mixed with practical tips.
Most people who have been working with business development or some kind of business education will know most of the content already, but it is shaped and framed into a nice and pratical framework.
I felt it was easy to follow and especially easy to apply as well.
The book introduce its own business model/strategy framework, but also manage to combine it with existing methodologies and thinking - I liked that.
If you are looking for a long theoretical book about business models and business strategy you should look somewhere else, but if you look for something which is very practical and easy to apply in real life - then look no further