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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers Paperback – 29 Jun 2010

by Alexander Osterwalder (Author), Yves Pigneur (Author)

4 customer reviews

ISBN-13: 978-0470876411 ISBN-10: 9780470876411 Edition: 1^st

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Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.

Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.

Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

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Product details

Paperback: 288 pages
Publisher: Wiley; 1 edition (29 June 2010)
Language: English
ISBN-10: 9780470876411
ISBN-13: 978-0470876411
ASIN: 0470876417
Product Dimensions: 23.9 x 1.8 x 19 cm
Boxed-product Weight: 726 g
Average Customer Review: 4 customer reviews
Amazon Bestsellers Rank: 3,873 in Books (See Top 100 in Books)
- #90 in Business Systems & Planning (Books)
- #8 in Business Development Textbooks
- #83 in Strategic Business Planning

Product description

Review

an impressively comprehensive compendium of many of the most current ideas concerning the structure and development of businesses.' (Anglohigher.com, May 2011). ... this handbook is likely to prove an excellent help for evaluating business models . (Anatello.com, July 2011).

From the Back Cover

You're holding a handbook for visionaries, game changers, andchallengers striving to defy outmoded business models and designtomorrow's enterprises. It's a book for the business modelgeneration.

Disruptive new business models are emblematic of our generation.Yet they remain poorly understood, even as they transformcompetitive landscapes across industries. Business ModelGeneration offers you powerful, simple, tested tools forunderstanding, designing, reworking, and implementing businessmodels.

Business Model Generation is a practical, inspiringhandbook for anyone striving to improve a business model - or crafta new one.

CHANGE THE WAY YOU THINK ABOUT BUSINESS MODELS

Business Model Generation will teach you powerful andpractical innovation techniques used today by leading companiesworldwide. You will learn how to systematically understand, design,and implement a new business model — or analyze and renovatean old one.

CO-CREATED BY 470 STRATEGY PRACTITIONERS

Business Model Generation practices what it preaches.Coauthored by 470 Business Model Canvas practitioners fromforty-five countries, the book was financed and producedindependently of the traditional publishing industry. It features atightly integrated, visual, lie-flat design that enables immediatehands-on use.

DESIGNED FOR DOERS

Business Model Generation is for those ready to abandonoutmoded thinking and embrace new, innovative models of valuecreation: executives, consultants, entrepreneurs — andleaders of all organizations.

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From the Publisher

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Business Model Generation 'Business Model Generation' offers you powerful, simple, tested tools for understanding, designing, and implementing a new business model — or analyzing and renovating an old one.	Value Proposition Design 'Value Proposition Design' helps you tackle a core challenge of every business — creating compelling products and services customers want to buy. Using the same stunning visual format as Business Model Generation, this sequel explains how to use the 'Value Proposition Canvas' a practical tool to design, test, create, and manage products and services customers actually want.	The Big Pad of Business Model and Value Proposition Canvases This supplement to the bestselling books, 'Business Model Generation' and 'Value Proposition Design', gives you more space to scribble, brainstorm, and move sticky notes—with 50 blank, extra-large, tear-out Business Model Canvases and 50 blank, extra-large, tear-out Value Proposition Canvases. The large format makes it easier to keep the creative ideas flowing, be inspired, and share your work with others.	Business Model You Most of us lack a structured way to reinvent ourselves, even as changing workplace business models make professional and personal life more challenging than ever. 'Business Model You' is your guide to replacing career uncertainty with career confidence by using the single-page blueprint that's helped reinvent thousands of organizations worldwide.


	Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers	Value Proposition Design: How to Create Products and Services Customers Want	The Big Pad of 50 Blank Business Model Canvases and 50 Blank Value Proposition Canvases	Business Model You: A One-Page Method For Reinventing Your Career
Authors	Alexander Osterwalder, Yves Pigneur	Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos	Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith	Timothy Clark, Alexander Osterwalder, Yves Pigneur
Pages	288 pages	320 pages	216 pages	264 pages
Trim Size	9-1/2 x 7-1/2 in.	9-1/2 x 7-1/2 in.	15-1/4 x 10-7/8 in.	9-1/2 x 7-1/2 in.
Description	Co-created by 470 'Business Model Canvas' practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.	Using the same stunning visual format as Business Model Generation, this sequel explains how to use the 'Value Proposition Canvas' a practical tool to design, test, create, and manage products and services customers actually want.Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to complete interactive exercises, assess your work, learn from peers, and download pdfs, checklists, and more.	This supplement to Business Model Generation and Value Proposition Design gives you more space to scribble, brainstorm, and move sticky notes—with 50 blank, extra-large, tear-out Business Model Canvases (15” x 11” or 38cm x 28cm) and 50 blank, extra-large, tear-out Value Proposition Canvases (15” x 11” or 38cm x 28cm). The large format makes it easier to keep the creative ideas flowing, be inspired, and share your work with others. In addition to the 100 blank canvases, the two sample 'learning canvases' provide trigger questions to help you learn to use each box in the canvas and jump-start progress.	Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw 'personal business models', which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities.

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4 customer reviews

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Sam

Every Start Up Should Buy This Book!

10 January 2019

Format: PaperbackVerified Purchase

I think there is often confusion on what the term "Business Model" actually means. This books proposes 9 building blocks on what a Business Model is. It then goes on to use numerous businesses to demonstrate the concepts that it proposes. If you're an entrepreneur with a Start Up, or you are a CEO or Board Member of an mature company, the Business Model concepts proposed by this book will help you to look at your company in a slightly different light to assist you in making strategic decisions to assist you in delivering value to your customers. I highly recommend this book, and I consider this book a fundamental read for anyone in Business.

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Michael McCabe

Clear and simple

13 April 2017

Format: Kindle EditionVerified Purchase

This is a great tool for agile organisations and teams. The beauty is in the simplicity. It helps keep focus on the kernel of model and eliminates unnecessary fluff. Quick and effective. It highlights the importance of clarity in understanding the key aspects of a startup model or a pivot. ( or keeping an established business focused) Definitely a practical and worthwhile book.

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Giovanna Toldi

A classic

9 December 2018

Format: PaperbackVerified Purchase

A classic

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Bhawna

Arrived before time and great quality.

29 August 2019

Format: Paperback

Awesome. Using it for my semester study.

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Most helpful customer reviews on Amazon.com

Amazon.com: 662 reviews

kimmarla

Might be good content, but unreadable.

1 August 2017 - Published on Amazon.com

Format: PaperbackVerified Purchase

I think the concepts for the business model might be good. But this book is so poorly designed I'm having a very hard time reading it. I'm a graphic designer, and my work includes book design, and I love an interestingly designed book. But fun design should always take a back seat to readability. I'm not sure why they felt the need to make the type so small, and so low contrast, and on glossy paper. The design choices are really interfering with readers getting full value out of the book.

I only remember one book that I had trouble reading - a novel that had page after page of italic text. I'm not ready for large type books, but the design of this one is ridiculous.

39 people found this helpful

P Flanagan

Not compatible with Kindle reader or Cloud Reader

5 February 2018 - Published on Amazon.com

Format: Kindle EditionVerified Purchase

The "Kindle" version of this book cannot be read on Kindle device or the browser-based Kindle Cloud Reader. It can only be read on a PC using the Kindle application. I recommend purchasing a printed version instead of the Kindle version.

32 people found this helpful

Flotherm

Too much effort spent on concept, not enough on content

15 June 2018 - Published on Amazon.com

Format: PaperbackVerified Purchase

It looks like a middle school art class decided to design a book. Tiny font with lots of big open spaces on every page. Some pages are white, some black, some blue. You have to read the table of contents to decipher the meaning. Why not just use a header? Different fonts that seem randomly placed. 4-color graphics that don't provide any information at all, just for decoration. There was some good information in this book, but it makes you work too hard to find it. Like trying to find pearls of wisdom in a cartoon. Thanks Amazon for your generous return policy. This one's going back.

18 people found this helpful

Pedro B. Celis

Business Strategy in a Nutshell!!!

7 August 2018 - Published on Amazon.com

Format: Kindle EditionVerified Purchase

This is an amazing book. It is very well crafted. Full of well thought diagrams that helps you develop a real modern business plan from scratch, or evaluate an ongoing business.

I plan to use its content in my university classes next term, because the methodology developed in the book is concise and complete for the XXI century.

I will also use its methodology in business, in order to evaluate, reevaluate and develop new business propositions.

I recommend this reading to everyone interested in enterprises big or small. It works for individuals, for government agencies, for non profit enterprises and for old fashioned businesses.

5 people found this helpful

Pete Williams

If you are starting a new business, or even business unit, this book (more so it's canvas template) is a brilliant tool to help

14 January 2013 - Published on Amazon.com

Format: PaperbackVerified Purchase

[1] How I Heard About The Book...
Mike Rhodes [...]] was the first person I heard speak about this book during one of our mastermind sessions; as a great business planning tool.

This choice of word, TOOL, really caught my attention, as you very rarely hear a book being referred to as a tool. Reference guide sure, but tool ?

[2] The Lesson/Argument in Three Sentences...
If you are in the planning stages of a business, this is a fantastic book worth reading and using as, Mike described it, A TOOL. .

At the core of this book, it is a tool or business planning template, referred to as the 'Business Model Canvas', breaking down the key elements of every good business:
- Customer Segments
- Value Proposition
- Channels
- Customer Relationships
- Revenue Streams
- Activities
- Resources
- Partners
- Cost Structure

Once you've read through the book, you can continually come back to this canvas to plan out business ideas, project ideas, business unit ideas etc etc.

The layout and design of this book is brilliant, and the iPad app that goes with the book is a must have if you are serious about planning out a business before jumping in.

[3] Why Read It ...
If you are starting a new business, or even business unit, this book (more so it's canvas template) is a brilliant tool to help "think through the idea".... Too many people jump into a business, get started, spend money before they have though completely through the business idea and plan.

The simple caves/template is such an easy and quick way to get all your thoughts down, and clearly see the gaps in your thinking.

[4] Key Chapters ...
- Definition of a Business Model
- The Business Model Canvas
- FREE as a Business Model
- Evaluation Business Models
- Business Model Design Process

[5] Consumption Method [Audio,eBook,Paperback etc] ...
Paperback + IPad App.

[6] Other Similar Books Worth Checking Out ...

was the first person I heard speak about this book during one of our mastermind sessions; as a great business planning tool.

This choice of word, TOOL, really caught my attention, as you very rarely hear a book being referred to as a tool. Reference guide sure, but tool ?

[2] The Lesson/Argument in Three Sentences...
If you are in the planning stages of a business, this is a fantastic book worth reading and using as, Mike described it, A TOOL. .

At the core of this book, it is a tool or business planning template, referred to as the 'Business Model Canvas', breaking down the key elements of every good business:
- Customer Segments
- Value Proposition
- Channels
- Customer Relationships
- Revenue Streams
- Activities
- Resources
- Partners
- Cost Structure

Once you've read through the book, you can continually come back to this canvas to plan out business ideas, project ideas, business unit ideas etc etc.

The layout and design of this book is brilliant, and the iPad app that goes with the book is a must have if you are serious about planning out a business before jumping in.

[3] Why Read It ...
If you are starting a new business, or even business unit, this book (more so it's canvas template) is a brilliant tool to help "think through the idea".... Too many people jump into a business, get started, spend money before they have though completely through the business idea and plan.

The simple caves/template is such an easy and quick way to get all your thoughts down, and clearly see the gaps in your thinking.

[4] Key Chapters ...
- Definition of a Business Model
- The Business Model Canvas
- FREE as a Business Model
- Evaluation Business Models
- Business Model Design Process

[5] Consumption Method [Audio,eBook,Paperback etc] ...
Paperback + IPad App.

[6] Other Similar Books Worth Checking Out ...

Business Model You: A One-Page Method For Reinventing Your Career
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

[7] What Was Missing ...

I think the book could have used a little more depth when it came to examples and case studies... It's got a lot, don't get me wrong, but I think they could have gone a little deeper in places.

13 people found this helpful

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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers Paperback – 29 Jun 2010

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Value Proposition Design

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Business Model You

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