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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers Paperback – 29 Jun 2010

4.8 out of 5 stars 7 ratings
ISBN-13: 978-0470876411 ISBN-10: 9780470876411 Edition: 1st

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Frequently bought together

  • Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
  • +
  • Value Proposition Design: How to Create Products and Services Customers Want
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  • Design a Better Business: New Tools, Skills       , and Mindset for Strategy and Innovation
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Product description


an impressively comprehensive compendium of many of the most current ideas concerning the structure and development of businesses.' (Anglohigher.com, May 2011). ... this handbook is likely to prove an excellent help for evaluating business models . (Anatello.com, July 2011).

From the Back Cover

You're holding a handbook for visionaries, game changers, andchallengers striving to defy outmoded business models and designtomorrow's enterprises. It's a book for the business modelgeneration.

Disruptive new business models are emblematic of our generation.Yet they remain poorly understood, even as they transformcompetitive landscapes across industries. Business ModelGeneration offers you powerful, simple, tested tools forunderstanding, designing, reworking, and implementing businessmodels.

Business Model Generation is a practical, inspiringhandbook for anyone striving to improve a business model - or crafta new one.


Business Model Generation will teach you powerful andpractical innovation techniques used today by leading companiesworldwide. You will learn how to systematically understand, design,and implement a new business model — or analyze and renovatean old one.


Business Model Generation practices what it preaches.Coauthored by 470 Business Model Canvas practitioners fromforty-five countries, the book was financed and producedindependently of the traditional publishing industry. It features atightly integrated, visual, lie-flat design that enables immediatehands-on use.


Business Model Generation is for those ready to abandonoutmoded thinking and embrace new, innovative models of valuecreation: executives, consultants, entrepreneurs — andleaders of all organizations.

From the Publisher

Big Pad of Business Model Canvases, Big Pad of Value Proposition Canvases, Osterwalder Business Model You, Osterwalder
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers Value Proposition Design: How to Create Products and Services Customers Want The Big Pad of 50 Blank Business Model Canvases and 50 Blank Value Proposition Canvases Business Model You: A One-Page Method For Reinventing Your Career
Authors Alexander Osterwalder, Yves Pigneur Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith Timothy Clark, Alexander Osterwalder, Yves Pigneur
Pages 288 pages 320 pages 216 pages 264 pages
Trim Size 9-1/2 x 7-1/2 in. 9-1/2 x 7-1/2 in. 15-1/4 x 10-7/8 in. 9-1/2 x 7-1/2 in.
Description Co-created by 470 'Business Model Canvas' practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Using the same stunning visual format as Business Model Generation, this sequel explains how to use the 'Value Proposition Canvas' a practical tool to design, test, create, and manage products and services customers actually want.Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to complete interactive exercises, assess your work, learn from peers, and download pdfs, checklists, and more. This supplement to Business Model Generation and Value Proposition Design gives you more space to scribble, brainstorm, and move sticky notes—with 50 blank, extra-large, tear-out Business Model Canvases (15” x 11” or 38cm x 28cm) and 50 blank, extra-large, tear-out Value Proposition Canvases (15” x 11” or 38cm x 28cm). The large format makes it easier to keep the creative ideas flowing, be inspired, and share your work with others. In addition to the 100 blank canvases, the two sample 'learning canvases' provide trigger questions to help you learn to use each box in the canvas and jump-start progress. Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw 'personal business models', which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities.

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