Completely overpriced at over $80 for what could very easily be replaced by competent searches in Wikipedia (a source which the book actually cites - albeit incorrectly - in several places) and free online case studies from Business Intelligence providers like Tableau.
The case studies are repetitive; most could be summarized as "Company A used to use manual processes for information, then they used Tool B from IT Company X, and it solved all their problems." The "Questions for Discussion" following each case study are nothing more than reading comprehension questions that merely verify if you actually read the case, which is asinine considering the cases are only a few paragraphs.
Typographical and editorial errors are also embarrassingly abundant throughout the book - errors that should have been identified by a high-school student, let alone a field expert. At one point, the authors tout the age of data visualization, and include a figure of the "First Pie Chart", which is definitely not a pie chart: (image: http://en.wikipedia.org/wiki/William_Playfair#mediaviewer/File:Playfair_TimeSeries-2.png).
Save your money and visit http://en.wikipedia.org/wiki/Business_intelligence.
- Paperback: 416 pages
- Publisher: P&C Business; 3 edition (23 April 2014)
- Language: English
- ISBN-10: 1292004878
- ISBN-13: 978-1292004877
- Product Dimensions: 20.3 x 1.9 x 25.4 cm
- Boxed-product Weight: 599 g
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