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The Business of Being YOU: Personal Brand Secrets of CEOs and Celebrities Hardcover – 9 Aug 2019

by Fleur Brown (Author)

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No longer just for CEOs, celebrities, and the socially savvy, building a personal brand is now everyone's business. In today’s era of brand you, customers search your virtual identity before they meet you, unqualified competitors work to outrank you online, and the global marketplace compels you to select a specific field of expertise. Drawing on two decades of Public Relations, reputational management, and personal brand-building, Fleur Brown shows you how to take control of your commercial destiny to create your own authentic, unique personal brand.

Product details

Hardcover: 212 pages
Publisher: Tablo Pty Ltd (9 August 2019)
Language: English
ISBN-10: 1922309079
ISBN-13: 978-1922309075
Product Dimensions: 14 x 1.6 x 21.6 cm
Boxed-product Weight: 440 g
Average Customer Review: 2 customer reviews
Amazon Bestsellers Rank: 165,468 in Books (See Top 100 in Books)
- #915 in Advertising (Books)
- #2266 in Accounting

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Amy

A wonderful read for anybody looking to create a personal brand!!

13 September 2019

Format: PaperbackVerified Purchase

I would highly recommend this book to anyone looking to take the next step in creating their own personal brand. The tips are insightful, practical and relevant in a multitude of different industries. The author does a great job of simplifying the steps and taking the ‘daunting’ factor out of the process. I feel motivated and ready to take the next step to a higher profile!