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The Business of Being YOU: Personal Brand Secrets of CEOs and Celebrities Hardcover – 9 August 2019
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No longer just for CEOs, celebrities, and the socially savvy, building a personal brand is now everyone's business. In today’s era of brand you, customers search your virtual identity before they meet you, unqualified competitors work to outrank you online, and the global marketplace compels you to select a specific field of expertise. Drawing on two decades of Public Relations, reputational management, and personal brand-building, Fleur Brown shows you how to take control of your commercial destiny to create your own authentic, unique personal brand.
- Print length210 pages
- LanguageEnglish
- PublisherTablo Pty Ltd
- Publication date9 August 2019
- Dimensions14 x 1.59 x 21.6 cm
- ISBN-101922309079
- ISBN-13978-1922309075
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Product details
- Publisher : Tablo Pty Ltd (9 August 2019)
- Language : English
- Hardcover : 210 pages
- ISBN-10 : 1922309079
- ISBN-13 : 978-1922309075
- Dimensions : 14 x 1.59 x 21.6 cm
- Best Sellers Rank: 280,777 in Books (See Top 100 in Books)
- 795 in Advertising (Books)
- Customer Reviews:
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Reviewed in Australia on 13 September 2019
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Reviewed in Australia on 13 September 2019

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