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Business Analytics: A Management Approach by [Vidgen, Richard, Kirshner, Sam, Tan, Felix]

Business Analytics: A Management Approach Kindle Edition

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Length: 430 pages Word Wise: Enabled Language: English
  • Due to its large file size, this book may take longer to download

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Product description

Product Description

This exciting new textbook offers an accessible, business-focused overview of the key theoretical concepts underpinning modern data analytics. It provides engaging and practical advice on using the key software tools, including SAS Visual Analytics, R and DataRobot, that are used in organisations to help make effective data-driven decisions. Combining theory with hands-on practical examples, this essential text includes cutting edge coverage of new areas of interest including social media analytics, design thinking and the ethical implications of using big data. A wealth of learning features including exercises, cases, online resources and data sets help students to develop analytic problem-solving skills.



With its management perspective on analytics and its coverage of a range of popular software tools, this is an ideal essential text for upper-level undergraduate, postgraduate and MBA students. It is also ideal for practitioners wanting to understand the broader organisational context of big data analysis and to engage critically with the tools and techniques of business analytics.

About the Author

RICHARD VIDGEN is Professor of Business Analytics at the University of New South Wales Business School, Australia and Emeritus Professor of Systems Thinking at the University of Hull, UK.

SAM KIRSHNER is a Senior Lecturer in Operations Management and Business Analytics at the University of New South Wales Business School, Sydney, Australia.

FELIX TAN is a Senior Lecturer in Information Systems at the University of New South Wales (UNSW) Business School, Australia.

Product details

  • Format: Kindle Edition
  • File Size: 53449 KB
  • Print Length: 444 pages
  • Publisher: Red Globe Press; 1st ed. 2019 edition (28 September 2019)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B07YHJ2T3T
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Customer Reviews: Be the first to review this item
  • Amazon Bestsellers Rank: #49,980 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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