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Bullseye Marketing: How to Grow Your Business Faster by [Gudema, Louis]
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Bullseye Marketing: How to Grow Your Business Faster Kindle Edition


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Language: English
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Review

For years, small- and mid-sized business have been the jobs-growth engine of the U.S. economy. In Bullseye Marketing, Louis Gudema lays out both a strategic framework as well as detailed specific steps that small and mid-sized businesses can use to accelerate growth, improve their competitive position and fuel job creation.
Ron Bloom
Former "Car Czar" and Assistant to President Obama for Manufacturing Policy

Love it! Bullseye Marketing strips the madness away from the traditional paralysis-by-analysis of marketing plans and guides the modern marketer towards an impact target. In a world where low hanging fruit is often overlooked - Bullseye paints a winning equation of making the biggest impact today while setting the foundation for (r)evolutionary marketing success
David Maffei
President of Akumina

Bullseye Marketing is a business book with no BS. Why boil the ocean in trying to understand how to market your product or service and get sales into the pipeline? Three phases: Leverage your existing assets. Focus on the Buy Now prospect. Build awareness and your brand. Simple steps. Data driven. Comprehensive. This marketing How-To must be on your bookshelf or Kindle today.
Jeanne Hopkins
Executive Vice President and CMO at Ipswitch

Leading companies are gaining a tremendous competitive advantage by taking advantage of all of the bells and whistles of modern marketing. In Bullseye Marketing, Louis Gudema provides a path for people in companies that aren't yet exploiting these tools and techniques to successfully ramp up these programs and gain a similar advantage for themselves.
Jill Rowley
Chief Growth Officer at Marketo

Bullseye Marketing hits the mark. It strips away jargon and consultant-speak to help you, a small or medium business leader, caught in the crosshairs of change, turn things around. Reading a few chapters can help you solve today's problems. Reading more of them will help you connect meaningfully and profitably with current and new customers. Louis lays out the steps that work. Your job is to follow them.
Mike Wittenstein
Founder of StoryMiners and former IBM Global Services eVisionary

Companies that want to achieve real growth need to focus their marketing efforts on the resources they have, the customer who want to hear from them, and optimizing results based on increases in real business and sales. In Bullseye Marketing, Louis Gudema outlines exactly how to grow your business faster using the latest strategic and practical marketing techniques that any business can use today to ignite their growth.
Michael Brenner
CEO of Marketing Insider Group and co-author of The Content Formula

Bullseye Marketing is not only useful, it is very good! It contains both strategy and tactics for effective marketing. It is a book that I will keep handy to refer to when initiating new marketing initiatives.
Mari Ryan
CEO of Advancing Wellness
Author of The Thriving Hive

Bullseye Marketing provides a proven, pragmatic method to increase sales. It puts the focus first on how to cost-effectively leverage what Louis calls existing 'marketing assets'. Check this out before you pour more marketing dollars down the customer acquisition rat hole. Bullseye Marketing shows you how to do it much faster with a significantly higher ROI.
Kim Wallace
Co-author of Why People Don't Buy Things

Product Description

In Bullseye Marketing, Louis Gudema presents a contrarian strategy for small- and mid-sized businesses to prioritize the fastest, most cost-effective ways to grow. He also drills down into almost two dozen of the programs with hundreds of tips and best practices.

In addition to the 90% of the book written by Louis, Bullseye Marketing includes interviews with marketing experts Ann Handley, Scott Brinker, Evan Kirstel, Jeanne Hopkins, Gini Dietrich, James Carbary, Jim Ewel, and Zorian Rotenberg, as well as a piece on how to write a great email by MailChimp CEO Ben Chestnut. It is over 350-pages with over 100 full-color examples of excellent marketing.

Bullseye Marketing has received advance praise from many business and marketing leaders:

"For years, small- and mid-sized businesses have been the jobs-growth engine of the U.S. economy. In Bullseye Marketing, Louis Gudema lays out both a strategic framework as well as detailed specific steps that small- and mid-sized businesses can use to accelerate growth, improve their competitive position and fuel job creation."
– Ron Bloom
Former “Car Czar” and Assistant to President Obama for Manufacturing Policy

"Love it! Bullseye Marketing strips the madness away from the traditional paralysis-by-analysis of marketing plans and guides the modern marketer towards an impact target. In a world where low hanging fruit is often overlooked—Bullseye Marketing paints a winning equation of making the biggest impact today while setting the foundation for (r)evolutionary marketing success."
– David Maffei
President of Akumina

"Bullseye Marketing is a business book with no BS. Why boil the ocean in trying to understand how to market your product or service and get sales into the pipeline? Three phases: Leverage your existing assets. Focus on the Buy Now prospect. Build awareness and your brand. Simple steps. Data driven. Comprehensive. This marketing How-To must be on your bookshelf or Kindle today."
– Jeanne Hopkins
Executive Vice President and CMO at Ipswitch

"Leading companies are gaining a tremendous competitive advantage by taking advantage of all of the bells and whistles of modern marketing. In Bullseye Marketing, Louis Gudema provides a path for people in companies that aren’t yet exploiting these tools and techniques to successfully ramp up these programs and gain a similar advantage for themselves."
– Jill Rowley
Chief Growth Officer at Marketo

"Bullseye Marketing hits the mark. It strips away jargon and consultant speak to help you, a small or medium business leader, caught in the crosshairs of change, turn things around. Reading a few chapters can help you solve today’s problems. Reading more of them will help you connect meaningfully and profitably with current and new customers.Louis lays out the steps that work. Your job is to follow them."
– Mike Wittenstein
Founder of StoryMiners and former IBM Global Services eVisionary

"Companies that want to achieve real growth need to focus their marketing efforts on the resources they have, the customers who want to hear from them, and optimizing results based on increases in real business and sales. In Bullseye Marketing, Louis Gudema outlines exactly how to grow your business faster using the latest strategic and practical marketing techniques that any business can use today to ignite their growth."
– Michael Brenner
CEO of Marketing Insider Group and co-author of
The Content Formula

"Bullseye Marketing is not only useful, it is very good! It contains both strategy and tactics for effective marketing. It is a book that I will keep handy to refer to when initiating new marketing initiatives."
– Mari Ryan
CEO of Advancing Wellness
Author of The Thriving Hive

"Bullseye Marketing provides a proven, pragmatic method to increase sales. Check this out before you pour more marketing dollars down the customer acquisition rat hole."
Kim Wallace
Co-author of Why People Don't Buy Things

Product details

  • Format: Kindle Edition
  • File Size: 16529 KB
  • Publisher: Wedgewood Press (17 July 2018)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B07F95LMMT
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #407,255 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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