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Building A Story Brand: Clarify Your Message So Customers Will Listen Paperback – 5 June 2018
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Paperback, 5 June 2018
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- Publisher : HarperCollins Leadership US; International ed. edition (5 June 2018)
- Language : English
- Paperback : 240 pages
- ISBN-10 : 1400201837
- ISBN-13 : 978-1400201839
- Dimensions : 21.5 x 1.9 x 14 cm
- Best Sellers Rank: 176 in Books (See Top 100 in Books)
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About the Author
From the Publisher
Read this book straight through, or you can choose to learn the concepts daily for 60 days along with the daily video that will coincide with each lesson. In only two months, you will get a business education many people pay tens of thousands of dollars for by attending business school.
This book will transform you into somebody who has the practical skills to make and save yourself—and any organization—money.
This book will teach you to lead a team, sell more product, and run a business.
Donald Miller is the CEO of Business Made Simple, an online platform that teaches business professionals everything they need to know to grow a business and enhance their personal value on the open market. He is the host of the Business Made Simple Podcast and is the author of several books including the bestseller Building a StoryBrand. He lives and works in Nashville, Tennessee with his wife Elizabeth.
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Explaining the story telling idea- it makes you more sensitive to the marketing around you which is great practice to interact with as it makes your own writing easier
The only really good example of anything in the book is the email nurture campaign. It doesn’t however explain the logistics ie do you do email 1-4 then start all over again or add them to a newsletter straight after? I’ve seen a lot of his advocates say that a newsletter is no good so what next? Just leave them hanging?
The book is very very good at explaining the underlying idea of building a story but it gives anything away on implementing it. It’s quite vague and I had to spend a lot of time research on the internet and found a lot of his “accredited brandscript creatives” have a slightly different perspective on the story telling idea when they give examples.
I’ve just bought his next book in the hope of being shown how to implement it and connect everything up as I am a one man band and am trying to make up a brand identity copy pack to give to my copywriter.
There was a few bits in there where he was trying to sell his master classes etc but I didn’t feel they were intrusive.
If you're familiar with how Steve Jobs used to structure his keynotes using Aristotle’s story framework, then some of this book will sound similar. Narration is excellent throughout. The whole book has a feel as though the narrator is talking to a start-up or small business but the content is definitely aimed at all sizes of business.
Packs in more value than some of the offerings by other industry heavyweights.
Only downsize is the constant sell of his method (by the way I approached one of the UK represetants of StoryBrand and the services are quite expensive). But you still can apply the concepts yourself.