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Building a StoryBrand: Clarify Your Message So Customers Will Listen Kindle Edition
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More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions.
If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.
In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers.
The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.
In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.
His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you:
- The seven universal story points all humans respond to;
- The real reason customers make purchases;
- How to simplify a brand message so people understand it; and
- How to create the most effective messaging for websites, brochures, and social media.
Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
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About the Author
- ASIN : B06XFJ2JGR
- Publisher : HarperCollins Leadership; Illustrated edition (10 October 2017)
- Language : English
- File size : 7638 KB
- Simultaneous device usage : Up to 5 simultaneous devices, per publisher limits
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Print length : 240 pages
- Best Sellers Rank: 7,562 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
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However, this is where the book and his obvious marketing ploy at the often hapless reader falls apart. At the most crucial stage of the book he skimps on each of the five elements of the Road Map, all the time mentioning that there is more to be learned at his live conferences held periodically and also online. While it's OK to mention this option, it is over-bearing. Not only does it become over-bearing, but the last part of the book is intentionally short of implementation details as a way to draw the reader into wanting, or "needing" more to implement the book's overall strategy. It's clever. After just investing the time and energy to read the previous near 200 pages and being sold on how important the Story Brand is to marketing success, you have now been geared to actually want more to bring the circle, both learning, implementation and even emotionally - complete.
The next logical step is to check out his company online. This is where I balk again at Miller's strategy. His live courses are just under $2000 per person, but if that's not an option, including for me since I currently work in Southeast Asia, there's an online course option, which comes in at a whopping $1500. Worse yet, the price is not give on his well-crafted website but you have to "request" permission to apply for the course, then in an email the price is sent with another problematic notion, a 48-hour ticking clock to make the decision to buy the course. I just received notice that my 48 hour window of opportunity is closing - no thanks Mr. Miller.
Below is the email blast just received.
"This private invitation is only good for another 24 hours. If you're tired of wasting money on websites that don't work... If nothing is happening when you send your email campaigns...If your elevator pitches fall flat...The pain stops here.
If you haven't clarified your message, your current marketing is costing you money. You're pouring water in a leaky bucket.
There's a better way to talk about your products and services -- in a way that compels people listen and respond. StoryBrand helps you uncover it."
But what a minute, let's go back full circle, aren't these the reasons I bought the book in the first place? Do I really have to spend $1500 or more to learn about this since it’s supposed to be fully covered in the book? Also, as another reviewer just wrote, be warned you that if you sign up for the videos and forms you will be inundated with emails trying to sell you into his other programs. Be advised that there is an MLM component behind this book.
I'm surprised this is such a successful book.
I suggest these instead:
Start With Why
Made to Stick
Hey Whipple, Squeeze This.
And even Joe Sugarmans copywriting books are schlocky and tired by today's standards, he does know what he's talking about.
Explaining the story telling idea- it makes you more sensitive to the marketing around you which is great practice to interact with as it makes your own writing easier
The only really good example of anything in the book is the email nurture campaign. It doesn’t however explain the logistics ie do you do email 1-4 then start all over again or add them to a newsletter straight after? I’ve seen a lot of his advocates say that a newsletter is no good so what next? Just leave them hanging?
The book is very very good at explaining the underlying idea of building a story but it gives anything away on implementing it. It’s quite vague and I had to spend a lot of time research on the internet and found a lot of his “accredited brandscript creatives” have a slightly different perspective on the story telling idea when they give examples.
I’ve just bought his next book in the hope of being shown how to implement it and connect everything up as I am a one man band and am trying to make up a brand identity copy pack to give to my copywriter.
There was a few bits in there where he was trying to sell his master classes etc but I didn’t feel they were intrusive.