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Donald Miller

Building A Story Brand: Clarify Your Message So Customers Will Listen Hardcover – Illustrated, 9 February 2018

by Donald Miller (Author)

2,564 ratings

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New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

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Product details

Publisher : HarperCollins Leadership US; Illustrated edition (9 February 2018)
Language : English
Hardcover : 240 pages
ISBN-10 : 0718033329
ISBN-13 : 978-0718033323
Dimensions : 14.61 x 2.24 x 22.1 cm

Best Sellers Rank: 1,705 in Books (See Top 100 in Books)
- 5 in Customer Relations
- 6 in Business Writing (Books)
- 13 in Web Marketing (Books)

Customer Reviews:
2,564 ratings

Product description

About the Author

Donald Miller has helped more than 3,000 businesses clarify their marketing messages so their companies grow. He's the CEO of StoryBrand, the cohost of the Building a StoryBrand Podcast, and the author of several books, including the bestsellers Blue Like Jazz and A Million Miles in a Thousand Years. He lives in Nashville, Tennessee, with his wife, Betsy, and their dogs, Lucy and June Carter.

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2 star		1%
1 star		2%

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Daniel G. Taylor

Branding that Converts

Reviewed in Australia on 30 March 2020

Verified Purchase

Branding typically doesn't convert. But Miller approaches branding through the lens of direct-response marketing. This combination of storytelling and direct-response will engage and convert customers. I recommend it to any business owner who wants to thrive during this global economic slowdown.

One person found this helpful

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Gabby R

This book made me rewire my brain

Reviewed in Australia on 16 January 2021

Verified Purchase

Having started and failed a few businesses, now I've realised why! My message was all about me. The StoryBrand book is clear as fresh water and has everything you need to build a powerful and clear message for your customers. I have already started to build my BrandScript for a new business I'm starting with my partner. I'm super excited to see the results of this new approach (new for me of course! ). I recommend this book to anyone wanting to start a new business or improving their existing one.

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Karen Purves

More than just a book!

Reviewed in Australia on 3 January 2019

Verified Purchase

This is a new take on an old story. It’s brought everything up to date and I loved the extras that I could access whilst reading the book.

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Daniel

Powerful guide towards telling the story of any brand

Reviewed in Australia on 10 July 2020

Verified Purchase

Incredibly logical and practical guide on integrating tried and tested storytelling methods into brand engagement for any entrepreneur, small business, personal brand or giant organisation

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KymOG

Outstanding

Reviewed in Australia on 19 March 2020

Verified Purchase

An accessible framework that brings clarity and, ultimately, results. It’s easy to read and offers practical ways to implement all you’ve learned.

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Ben McCreery

Intelligent and well written

Reviewed in Australia on 22 August 2020

Verified Purchase

I liked the length and understandability of this book it has definitely. This helped me develop my marketing plan for my business. Love Donald and his work.

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Kiranhimself

Required knowledge

Reviewed in Australia on 9 July 2019

Verified Purchase

Excellent book, can’t do without, helped me heaps. Best book on topic, I need a few more words here...done now...

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John bresciani

Brilliant Book

Reviewed in Australia on 18 November 2019

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Absolutely MUST HAVE for any brand owner!!!

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Kindle Customer

Useful marketing book but it's also a teaser for up-scaling to expensive online and other courses.

Reviewed in the United States on 1 July 2018

Verified Purchase

This is an insightful book especially if you are a bit new to marketing. While building a story brand is nothing new, Miller does a more than adequate job setting up its importance in marketing and then fleshing out the details in section two. After a good discussion of the StoryBrand Brand Script (SB7), in section three he discusses how to implement this to build a better website - still spot on material. He then discusses how this can apply to a large organization, then wraps up the book by giving a so-called StoryBrand marketing Road Map.

However, this is where the book and his obvious marketing ploy at the often hapless reader falls apart. At the most crucial stage of the book he skimps on each of the five elements of the Road Map, all the time mentioning that there is more to be learned at his live conferences held periodically and also online. While it's OK to mention this option, it is over-bearing. Not only does it become over-bearing, but the last part of the book is intentionally short of implementation details as a way to draw the reader into wanting, or "needing" more to implement the book's overall strategy. It's clever. After just investing the time and energy to read the previous near 200 pages and being sold on how important the Story Brand is to marketing success, you have now been geared to actually want more to bring the circle, both learning, implementation and even emotionally - complete.

The next logical step is to check out his company online. This is where I balk again at Miller's strategy. His live courses are just under $2000 per person, but if that's not an option, including for me since I currently work in Southeast Asia, there's an online course option, which comes in at a whopping $1500. Worse yet, the price is not give on his well-crafted website but you have to "request" permission to apply for the course, then in an email the price is sent with another problematic notion, a 48-hour ticking clock to make the decision to buy the course. I just received notice that my 48 hour window of opportunity is closing - no thanks Mr. Miller.

Below is the email blast just received.

"This private invitation is only good for another 24 hours. If you're tired of wasting money on websites that don't work... If nothing is happening when you send your email campaigns...If your elevator pitches fall flat...The pain stops here.
If you haven't clarified your message, your current marketing is costing you money. You're pouring water in a leaky bucket.
There's a better way to talk about your products and services -- in a way that compels people listen and respond. StoryBrand helps you uncover it."

But what a minute, let's go back full circle, aren't these the reasons I bought the book in the first place? Do I really have to spend $1500 or more to learn about this since it’s supposed to be fully covered in the book? Also, as another reviewer just wrote, be warned you that if you sign up for the videos and forms you will be inundated with emails trying to sell you into his other programs. Be advised that there is an MLM component behind this book.

1,044 people found this helpful

Eir Hugin

You're just buying marketing material

Reviewed in the United Kingdom on 20 February 2019

Verified Purchase

Reading this book is like reading a very long branding pamphlet. The phrase "Your StoryBrand BrandStory" is mentioned what feels like 5 times per page. Got so annoying I stopped reading. Don't buy.

16 people found this helpful

John Batty

Brilliant. Buy it!

Reviewed in the United Kingdom on 14 March 2018

Verified Purchase

Brilliant. Buy it. One of those books where you scream, 'I wish I'd written that'. It codifies and explains the approach I have taken over several years, so for me it's a brilliant sales tool in its own right. Well-written and - for us diffident, conservative (small 'c') and uptight Brits - refreshingly lacking in hyperbole.Miller's delivery on the Audible edition is engaging and informative too, so it's worth getting both.

The strength of the book is the 'brand as story' element. The application of the approach - websites, campaigns - is relatively weak in comparison. I think there is scope for an 'application' volume where Miller goes into more detail about regarding the application of StoryBrand across marketing communications. I'd certainly buy it.

Ironically, I haven't enjoyed being targeted with emails having accessed the online PDF and tools. Disappointing.

14 people found this helpful

Ms. L. Brown

brilliant book. will be reading again

Reviewed in the United Kingdom on 20 October 2017

Verified Purchase

i really enjoyed this book.

im going to read again making notes as I go through . i love all the examples given to learn how get jn the mindset of your customers .

i shall refer to this book over and over. very enjoyable and made marketing and copywriting fun rather than something i dreded

5 people found this helpful

MrRyanD

MUST READ for branding and marketing

Reviewed in the United Kingdom on 4 August 2020

Verified Purchase

I was recommended this book when I was looking to learn more about branding. It has opened my eyes to what I’ve been doing wrong for all this time and has certainly helped me in getting things right and moving in the right direction.

It is a short read but that is because there isn’t all that much fluff. Sure there are some stories in there but only when needed to back up a point and give a case study of the topic in hand.

I’ve highlighted all the way throughout and am sure that I have missed some key points so will definitely be going back through and reading this time and again.

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