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Simon and Schuster Digital Sales Inc (AU)
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Build Your Own Garage: Blueprints and Tools to Unleash Your Company's Hidden Creativity Kindle Edition
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Sherrie L. Tollefson Manager, Global Corporate Branding, Lilly Exciting, creative experiential thinking to stay ahead of the game and be competitive during these rapidly changing times. --This text refers to an out of print or unavailable edition of this title.
About the Author
Bernd H. Schmitt is one of the most widely respected marketing and business strategists today. Executive Director of the Center on Global Brand Leadership at Columbia Business School in New York, he has consulted and lectured in more than twenty countries and is coauthor of Marketing Aesthetics (1997) and author of Experiential Marketing (1999). Laura Brown is a New York based writer and communication consultant whose clients have included AOL Time Warner, and GE Capital. She holds a Ph.D. in English from Columbia University. --This text refers to an out of print or unavailable edition of this title.
- ASIN : B003L77VR4
- Publisher : Free Press (8 May 2010)
- Language : English
- File size : 9334 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Print length : 234 pages
- Customer Reviews:
2.9 out of 5
2 global ratings