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Build Your Own Garage: Blueprints and Tools to Unleash Your Company's Hidden Creativity by [Bernd H. Schmitt, Laura Brown]

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Build Your Own Garage: Blueprints and Tools to Unleash Your Company's Hidden Creativity Kindle Edition

2.9 out of 5 stars 2 ratings

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Length: 234 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Sherrie L. Tollefson Manager, Global Corporate Branding, Lilly Exciting, creative experiential thinking to stay ahead of the game and be competitive during these rapidly changing times. Patrick Bousquet-Chavanne President, Estee Lauder International, Inc. A vital book for those who place creativity at the heart of organizational renewal....Articulates a powerful approach to accelerating the creative flow of any organization.

About the Author

Bernd H. Schmitt is one of the most widely respected marketing and business strategists today. Executive Director of the Center on Global Brand Leadership at Columbia Business School in New York, he has consulted and lectured in more than twenty countries and is coauthor of MARKETING AESTHETICS (1997) and author of EXPERIENTIAL MARKETING (1999). Laura Brown is a New York based writer and communication consultant whose clients have included AOL Time Warner, and GE Capital. She holds a Ph.D. in English from Columbia University.

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2.9 out of 5 stars
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sherry eutsler
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Reviewed in the United States on 23 February 2018
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Mark A Mason
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