In BRANDING IT 3.0 global branding expert Marco Casanova uses best practice examples from more than 20 of today’s leading corporations, including Amazon, Starbucks, and Nike, and shows how state-of-the-art brand management can be achieved.
You will learn:
- How branding drives the value of today’s businesses and is increasingly associated with impressive corporate gains
- The 10 “Cs of Branding” that can dramatically improve the bottom line
- The key factors needed to successfully brand any new product and new product launch
BRANDING IT 3.0 is the essential guide on building a successful world-class brand. Order a copy today.
Revised Second Edition (September 2018)