This is insightful work which makes the case for the domination of our country by marketing, making the consumer choice king. The author uses the three cultural areas of church, college and museum as examples.
Being very much close to the church, I can vouch for the pervasiveness of this unbiblical seige. Having a degree and experience in the advertising/marketing corporate world as well to a MDiv. degree and now pastor, I can attest to its dominance now in much of Christiany. It is unbiblical. The Bible does not expouse this effective way of moving products and services to consumers. Jesus was not a marketing man.
His application of this business philosophy has permeated so much of the rest of the USA culture, here documented in the college and museum world. These are outside of my areas of expertise, so will refrain any comment, other than to say that Twitchell's analysis and commentary is both creative, substantive and entertaining.
Truth is being replaced by image, and the media is the message! This is truly one to read and contemplate.
- Format: Kindle Edition
- File Size: 2852 KB
- Print Length: 336 pages
- Page Numbers Source ISBN: 0743243463
- Publisher: Simon & Schuster (8 September 2004)
- Sold by: Simon and Schuster Digital Sales Inc (AU)
- Language: English
- ASIN: B000FC2948
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Customer Reviews: 2 customer ratings
- Amazon Bestsellers Rank: #798,814 Paid in Kindle Store (See Top 100 Paid in Kindle Store)