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Brand Intimacy: A New Paradigm in Marketing by [Mario Natarelli, Rina Plapler]

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Brand Intimacy: A New Paradigm in Marketing Kindle Edition

5.0 out of 5 stars 11 ratings

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Length: 256 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English
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Book Description

Brand Intimacy presents the fascinating story about why we love certain companies and their products and provides lessons for consumers and businesses alike looking to understand these connections and the unique relationships that drive our everyday decision-making. --This text refers to the hardcover edition.

Review

"A great look at what inspires people to engage with brands and how to use that to your advantage. Brand Intimacy, both the book and the concept, is important for marketers to understand and for brands to use wisely." --Sami Main, Digital Media Reporter, Adweek

"Critical reading for any marketer or business leader. Brand Intimacy should change how marketers think about everything." --Jill Malandrino, Global Markets Reporter, Nasdaq

"For those looking to grow their brand and their business, Brand Intimacy is a must-read. It is a thoughtful examination that questions our current thinking on marketing, while offering a better solution, borne through careful examination and consumer insights." --Hamza Mustafa, CEO, PCFC Investments

"A must-read that captures the importance of appealing to instincts and emotions to build powerful brands." --Fran Gormley, Adjunct Associate Professor of Marketing, NYU Stern

"With Brand Intimacy, brand experts Rina Plapler and Mario Natarelli unlock a powerful inner truth about brands--that the best ones create intimate, enduring bonds with customers that leads to revenue growth and value. Powerful and insightful, Brand Intimacy brings a fresh, new perspective on how to build brands and strengthen customer bonds in today's hyper-connected world. The book blends science, analytics, psychology and research along with simple, practical examples to help brand owners and brands achieve their goals." --Jonathan Bell, Managing Partner, WANT Branding

"We are in a new age. It is critically important to discover how our decisions are made, whether made about brands or our role in society. This book illuminates and quantifies the importance of emotion in the decision process and provides a winning construct to achieve emotional brand intimacy." --John Diefenbach, Chairman, MBLM, and Former CEO, Landor

"Brand Intimacy is a comprehensive guide to brand building for any modern marketer or business executive." --Richard Rubenstein, President, Rubenstein PR

"MBLM's insights and creativity helped us strengthen our brand and improve the way we connect with consumers." --Giorgio Galli, Design Director, Timex Group

"This book is amazing and scary. It demonstrates how businesses are run is not how we manage brands. Aligning an organization, prioritizing emotion and thinking of brand relationships like human ones demonstrates a far more compelling approach than most business books espouse." --David Spencer, Strategic Advisor, Golf in Dubai

"Comprised of both marketing theory and 'real world practical' tips, tricks and techniques illustrated with corporate marketing examples, Brand Intimacy is an extraordinarily well written, organized and presented study that is especially recommended for corporate, community, and academic library Business Management collections and supplemental studies lists." --Midwest Book Review --This text refers to the hardcover edition.


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Paul Sullivan - We Are BIAS
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 14 January 2018
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5.0 out of 5 stars Five Stars
Reviewed in Canada on 5 December 2017
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5.0 out of 5 stars A MUST READ!
Reviewed in the United States on 27 November 2017
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Carrie -
5.0 out of 5 stars Reading Brand Intimacy has provided great insight as I continue to build our organizations brand
Reviewed in the United States on 20 November 2017
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Sidney B.
5.0 out of 5 stars From process to tech - learn how to create closer bonds.
Reviewed in the United States on 18 November 2017
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HC
5.0 out of 5 stars Brand Intimacy: A new paradigm in marketing, leverages ...
Reviewed in the United States on 16 November 2017
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Anna G. Klingmann
5.0 out of 5 stars well structured and a lot of great case study research
Reviewed in the United States on 21 November 2017
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Happy
5.0 out of 5 stars Five Stars
Reviewed in the United States on 18 November 2017
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ziwar
5.0 out of 5 stars How much are you intimate with the brands you use on a daily basis?
Reviewed in the United States on 29 November 2017
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Laura Monardo
5.0 out of 5 stars A great marketer’s playbook
Reviewed in the United States on 6 November 2017
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Michael Conybeare
5.0 out of 5 stars Forward thinking. The decision process is driven by emotions ...
Reviewed in the United Kingdom on 5 January 2018
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