You don't need to own a Kindle device to enjoy Kindle books. Download one of our FREE Kindle apps to start reading Kindle books on all your devices.

  • Apple
    Apple
  • Android
    Android
  • Windows Phone
    Windows Phone
  • Click here to download from Amazon appstore
    Android

To get the free app, enter your mobile phone number.

kcpAppSendButton

Buying Options

Kindle Price: $11.99
includes tax, if applicable

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

<Embed>
Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible by [Diehl, Gregory]
Kindle App Ad

Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible Kindle Edition

5.0 out of 5 stars 2 customer reviews

See all 5 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle
$11.99

Length: 274 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

Kindle Monthly Deals
Kindle Monthly Deals
New deals each month starting at $1.49. Learn more

Product description

Review

"Entrepreneurial success books are in no short supply, and this often leads to the same type of book being published over and over again by the same generic authors. It's no lie that consumers are looking for something fresh, and they can find it with Gregory V. Diehl, author of Brand Identity Breakthrough, a two-month standing Amazon bestseller."

Hazel Oscar for New York Metropolitan Magazine


"The author provides a uniquely personal approach to branding that uses stories to emphasize lessons rather than tossing out recommendations for your business. Because of this, the book provides an example for companies to follow. If you need a new brand, the book will identify some key areas you want to consider to ensure your story goes right."

Charles Franklin for Small Business Trends

"Brand Identity Breakthrough by Gregory V. Diehl offers a no-nonsense approach to business by getting down to the bare bones of the business analysis, not only looking at what makes a business tick, but also examining what drives that business and whether it will be successful. However, Brand Identity Breakthrough is no walk in the park with rose-colored spectacles firmly in place - it identifies the many pitfalls facing entrepreneurs today and then offers anecdotes where others have turned potential problems into a positive solution."
Marta Tandori for Readers' Favorite

"As you read Brand Identity Breakthrough, you'll feel like you are talking with a master who knows the troubling questions about brand marketing that business owners struggle with. Diehl exposes readers to the winning principles of brand marketing and warns them about the many pitfalls that have often undermined the success of powerful products. This book is a great companion for businesses of every size and nature."
Romuald Dzemo for Readers' Favorite

"I very much enjoyed Brand Identity. Author Gregory V. Diehl has done a fantastic job in giving his target audience an easy to use primer on how to achieve exactly what they want from their business. Any reader who is trying to create or sell a product that will get noticed in the marketplace should absolutely read this book."
Tracy Slowiak for Readers' Favorite

"Many small business owners just don't understand the critical importance of crafting their own 'story.' Most companies offer a product or service that could be obtained elsewhere, and the reason a prospect will choose you often comes down to how you tell your story. Read Gregory Diehl's Brand Identity Breakthrough and you will have a more compelling and successful story." 
Pete Sisco, ResilientPersonalFreedom.me 

"Quite often, in the rush toward newer methods of developing a brand, the essence of making it truly stand out gets left behind. Brand Identity Breakthrough provides business owners a comprehensive guide which can give your business the tools it needs. Diehl has total mastery over this subtle craft, and it really shows in his writing here." 
Purushothaman Rajagopal, InfinityMedia.in 

"After reading this book I was actually shocked; I had been doing so many of the "Do Nots"! I consider this book MANDATORY reading for all creators, regardless of what phase you may be in. And especially for the Tim Ferris 4HWW crowd, like myself, this book is a wake-up call, as well as a hyper-important tool in your toolbox." 
Eric Z, Zbooks.co 

Product Description

Amazon #1 Bestseller in Public Relations and Sales & Selling for Small Business

Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing—brand identity. Does yours stand out from the crowd?

With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company.

Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more—and at higher prices—giving the customers exactly what they want and sending your profits through the roof.

In Brand Identity Breakthrough, you will learn…

• How to incorporate a unique selling proposition into your branding
• The best methods for selling products to customers as a small business
• How to use business storytelling to sell products in both physical and online marketplaces


Table of Contents

Section I: Why Identity Matters
Chapter 1: Can You Tell a Good Story? (The Importance of Business Storytelling)
Chapter 2: When Good Ideas Fail
Chapter 3: Why Entrepreneurs Fail to See Their Own Value
Chapter 4: Why Others Fail to See Your Value

Section II: Creating Your Brand Identity
Chapter 5: Uncovering Your Core Values
Chapter 6: Developing a Unique Selling Proposition
Chapter 7: Crafting Your Personality Profile
Chapter 8: Knowing Your Target Audience

Section III: Telling Your Story to the World
Chapter 9: How to Sell Who You Are (Your Brand Identity as a Sales Pitch)
Chapter 10: How to Speak with Clarity, Authority, & Authenticity
Chapter 11: How to Display Your Character Through Writing
Chapter 12: How to Educate Your Audience About Your Brand Identity

Section IV: Brand Identity Case Studies
Case Study #1: Unifying Brand Meaning Across Every Domain
Case Study #2: Pre-Seeding a Two-Sided Marketplace for Launch
Case Study #3: Turning a Charitable Project into a Profitable Movement
Case Study #4: Skyrocketing a Personal Brand through Narrative Focus
Case Study #5: Embracing Personality in a Technical Niche

Section V: Resources for Prospective Entrepreneurs
Appendix 1: Entrepreneurial Terms Defined
Appendix 2: 50 Useful Starting Questions for New Entrepreneurs
Appendix 3: Making Money Online

Product details

  • Format: Kindle Edition
  • File Size: 558 KB
  • Print Length: 274 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Identity Publications (20 May 2016)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B01C37VTAW
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 5.0 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: #143,865 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
click to open popover

2 customer reviews

5.0 out of 5 stars

Review this product

Share your thoughts with other customers

Showing 1-2 of 2 reviews

21 May 2016
Format: Kindle EditionVerified Purchase
15 October 2016
Format: Kindle EditionVerified Purchase

Most helpful customer reviews on Amazon.com

Amazon.com: 4.4 out of 5 stars 143 reviews
Gary La Court
4.0 out of 5 starsA Valuable Book for new Entrepreneurs
22 May 2016 - Published on Amazon.com
Format: Kindle EditionVerified Purchase
104 people found this helpful
Robert Britton
1.0 out of 5 starsWhat an awful book.
11 February 2019 - Published on Amazon.com
Verified Purchase
8 people found this helpful
Ted Wallerstedt
5.0 out of 5 starsWho are you? How are spending your life?
21 May 2016 - Published on Amazon.com
Format: Kindle EditionVerified Purchase
12 people found this helpful
Carole P. Roman
5.0 out of 5 starsGreat book with useful tools on how to find success
6 September 2016 - Published on Amazon.com
Verified Purchase
9 people found this helpful
squire
5.0 out of 5 starsA very thought provoking book.
24 May 2016 - Published on Amazon.com
Format: Kindle EditionVerified Purchase
10 people found this helpful