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Brand Is Destiny: The Ultimate Bottom Line by [Rudov, Marc H.]
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Brand Is Destiny: The Ultimate Bottom Line Kindle Edition


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Length: 198 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

Product Description

Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company’s purpose and direction — and is, therefore, its destiny and ultimate bottom line.

CEOs and entrepreneurs will learn why:



  • Sears went from leader to loser

  • IBM's revenues shrank 19 quarters in a row

  • Apple's new spaceship HQ will kill its brand

  • Unions impede the success of value-based healthcare

  • Political correctness is a brand-killer

  • Beauty is not in the eye of the beholder

  • Trump almost lost the election

  • Super Bowl advertising is a total waste of money

  • Millennials are bad for business.



Any chief executive who ignores or dismisses my advice in Brand Is Destiny will subject his or her company to a journey of aimless drifting and eventual crashing.

About the Author

Marc Rudov is a branding advisor to CEOs, author of -Be Unique or Be Ignored: The CEO's Guide to Branding- and numerous articles, and a media commentator. He's headed marketing organizations in both large and small companies. Rudov is known worldwide as an independent thinker and thought-leader, unfazed by political correctness and technological correctness. Mr. Rudov rails against industry, product, and technology jargon, and teaches his clients-from various industries-to escape their comfort zones to stand out, to be unique. He counsels CEOs that, if they fail to lead and enforce their branding initiatives, they will create -entroprises,- imperil their destinies, and, consequently, squash their bottom lines. Rudov earned his engineering degree from the University of Pittsburgh and his MBA from Boston University. Marc Rudov is available for radio & TV appearances, debates, speaking engagements, and, of course, new clients. Find him at MarcRudov.com.

Product details

  • Format: Kindle Edition
  • File Size: 4850 KB
  • Print Length: 198 pages
  • Publisher: MHR Enterprises; 1 edition (7 February 2017)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B01NB0CHH2
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
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Amazon.com: 5.0 out of 5 stars 3 reviews
NYCNY
5.0 out of 5 starsCurrent and informative!
23 December 2017 - Published on Amazon.com
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Amazon Customer
5.0 out of 5 starsMarc offers insightful examples of good companies using their brand as their primary objective that ...
10 July 2017 - Published on Amazon.com
2 people found this helpful.
Isaac Sakko
5.0 out of 5 starsOnce you start reading, you cannot stop.
22 March 2017 - Published on Amazon.com
2 people found this helpful.

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