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Digital List Price: $17.32
Kindle Price: $13.32

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Brand Is Destiny: The Ultimate Bottom Line by [Rudov, Marc H.]
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Brand Is Destiny: The Ultimate Bottom Line Kindle Edition


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Length: 220 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

Product Description

Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company’s purpose and direction — and is, therefore, its destiny and ultimate bottom line.

CEOs and entrepreneurs will learn why:



  • Sears went from leader to loser

  • IBM's revenues shrank 19 quarters in a row

  • Apple's new spaceship HQ will kill its brand

  • Unions impede the success of value-based healthcare

  • Political correctness is a brand-killer

  • Beauty is not in the eye of the beholder

  • Trump almost lost the election

  • Super Bowl advertising is a total waste of money

  • Millennials are bad for business.



Any chief executive who ignores or dismisses my advice in Brand Is Destiny will subject his or her company to a journey of aimless drifting and eventual crashing.


Product details

  • Format: Kindle Edition
  • File Size: 4850 KB
  • Print Length: 220 pages
  • Publisher: MHR Enterprises; 1 edition (7 February 2017)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B01NB0CHH2
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
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Amazon.com: 5.0 out of 5 stars 1 review
1 of 1 people found the following review helpful
5.0 out of 5 stars Once you start reading, you cannot stop. 22 March 2017
By Isaac Sakko - Published on Amazon.com
Great book! Finished reading "Brand is Destiny". Like with "Be Unique or Be Ignored", Once I started to read, couldn't stop until done.

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