<Embed>
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more

Follow the Authors

Something went wrong. Please try your request again later.


Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Hardcover – Illustrated, 3 February 2015

4.6 out of 5 stars 2,437 ratings
Edition: Revised ed.

Amazon Price
New from Used from
Kindle
Hardcover, Illustrated, 3 February 2015
$42.09 $93.05
Paperback
$458.59
Save on selected Bestselling Big Idea books.
View our curated selection of books. Click to explore.

Noise: The new book from the authors of ‘Thinking, Fast and Slow’ out now.
Order your copy today. Click to explore.

Product details

  • Publisher ‏ : ‎ Harvard Business Review Press; Revised ed. edition (3 February 2015)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 320 pages
  • ISBN-10 ‏ : ‎ 1625274491
  • ISBN-13 ‏ : ‎ 978-1625274496
  • Dimensions ‏ : ‎ 16.26 x 3.05 x 23.37 cm
  • Customer Reviews:
    4.6 out of 5 stars 2,437 ratings

Product description

Review

one of the bestselling business books of the century -- Financial Times

Blue Ocean Strategy is the most successful book on business master-planning -- The Economist

A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. -- Qantas The Australian Way

Praise for Blue Ocean Strategy:

  • A bestseller across 5 continents
  • More than 4 million copies sold worldwide
  • Translated into 46 languages
  • A Wall Street Journal, BusinessWeek, and Fast Company bestseller
  • Thinkers50 Strategy Award for Best Business Book of the decade
  • The Fast Company Leadership Hall of Fame
  • Winner of the Carl S. Sloane Award for Excellence in Management Consulting

About the Author

W. Chan Kim and Renee Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the New York Times and #1 Wall Street Journal bestseller, BLUE OCEAN SHIFT and the international bestseller BLUE OCEAN STRATEGY, which is recognized as one of the most iconic and impactful strategy books ever written. Blue Ocean Strategy has sold over 4 million copies, is being published in a record-breaking 46 languages, and is a bestseller across five continents. In 2019, Chan Kim and Renee Mauborgne were named the world's most influential business thinkers by Thinkers50. They are the recipients of numerous academic and management awards around the world including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business, among others. They are Fellows of the World Economic Forum and the founders of the Blue Ocean Global Network. For more on these authors and their new book, BLUE OCEAN SHIFT, see blueoceanstrategy.com.


From the Publisher

blue ocean strategy

Customer reviews

4.6 out of 5 stars
4.6 out of 5
2,437 global ratings
How are ratings calculated?

Review this product

Share your thoughts with other customers

Top reviews from Australia

Reviewed in Australia on 30 September 2017
Verified Purchase
Reviewed in Australia on 4 February 2016
Verified Purchase
Reviewed in Australia on 12 January 2019
Verified Purchase
Reviewed in Australia on 22 March 2017
Verified Purchase
Reviewed in Australia on 27 October 2015
Verified Purchase
Reviewed in Australia on 5 October 2015
Verified Purchase
Reviewed in Australia on 26 February 2019
Reviewed in Australia on 18 October 2018
Verified Purchase

Top reviews from other countries

Vivek Dhungav
4.0 out of 5 stars Amazing and Innovative study material...It has made a difference in my career
Reviewed in India on 28 September 2018
Verified Purchase
Customer image
4.0 out of 5 stars Amazing and Innovative study material...It has made a difference in my career
Reviewed in India on 28 September 2018
The concept, the ideas, the flow of the book is just amazing...Highly recommend this book to all the guys who want to make difference in their career.

Merging innovations into one new innovation which is Blue Ocean is a WOW factor of this book. The cases studies in the book is priceless and I still can read it again and again…

Giving it a 4 star just because the vocabulary in the books sometimes is too complicated...but again a priceless study material which can't be skipped!

I brought the hardcover version which is high quality and durable. I completed the book in 12 days reading probably 1-2 hours a day, and I still crave for it more...

If you find the review useful, consider clicking helpful!
Images in this review
Customer image Customer image
Customer imageCustomer image
76 people found this helpful
Report abuse
Fabrizio Poli
4.0 out of 5 stars Overall Recommended
Reviewed in the United Kingdom on 22 September 2020
Verified Purchase
2 people found this helpful
Report abuse
Paul Sloane
5.0 out of 5 stars One of the Most Important Works on Innovation
Reviewed in the United Kingdom on 5 September 2008
Verified Purchase
7 people found this helpful
Report abuse
Paul D Gilbert
4.0 out of 5 stars Good book on business strategy
Reviewed in the United Kingdom on 14 November 2020
Verified Purchase
Solomon
5.0 out of 5 stars Essential reading for entrepreneurs
Reviewed in the United Kingdom on 21 April 2021
Verified Purchase