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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Hardcover – Illustrated, 3 February 2015

4.6 out of 5 stars 2,529 ratings
Edition: Revised ed.

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From the Publisher

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Product description

Review

one of the bestselling business books of the century -- Financial Times

Blue Ocean Strategy is the most successful book on business master-planning -- The Economist

A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. -- Qantas The Australian Way

Praise for Blue Ocean Strategy:

  • A bestseller across 5 continents
  • More than 4 million copies sold worldwide
  • Translated into 46 languages
  • A Wall Street Journal, BusinessWeek, and Fast Company bestseller
  • Thinkers50 Strategy Award for Best Business Book of the decade
  • The Fast Company Leadership Hall of Fame
  • Winner of the Carl S. Sloane Award for Excellence in Management Consulting

About the Author

W. Chan Kim and Renee Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the New York Times and #1 Wall Street Journal bestseller, BLUE OCEAN SHIFT and the international bestseller BLUE OCEAN STRATEGY, which is recognized as one of the most iconic and impactful strategy books ever written. Blue Ocean Strategy has sold over 4 million copies, is being published in a record-breaking 46 languages, and is a bestseller across five continents. In 2019, Chan Kim and Renee Mauborgne were named the world's most influential business thinkers by Thinkers50. They are the recipients of numerous academic and management awards around the world including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business, among others. They are Fellows of the World Economic Forum and the founders of the Blue Ocean Global Network. For more on these authors and their new book, BLUE OCEAN SHIFT, see blueoceanstrategy.com.

Product details

  • Publisher ‏ : ‎ Harvard Business Review Press; Revised ed. edition (3 February 2015)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 320 pages
  • ISBN-10 ‏ : ‎ 1625274491
  • ISBN-13 ‏ : ‎ 978-1625274496
  • Dimensions ‏ : ‎ 15.88 x 3.18 x 23.5 cm
  • Customer Reviews:
    4.6 out of 5 stars 2,529 ratings

About the author

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W. Chan Kim is the Co-Director of the INSEAD Blue Ocean Strategy Institute and a Chair Professor of Strategy and International Management at INSEAD. His book Blue Ocean Strategy, co-authored with Renée Mauborgne, has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written. He is also the co-author of the New York Times and #1 Wall Street Journal bestseller, Blue Ocean Shift.

Kim is ranked #1 most influential management thinker in the world in the Thinkers50 listing of the World’s Top Management Gurus and the Journal of International Management recognizes him as one of the world's most influential academic journal authors in global strategy. He was selected for the 2011 Leadership Hall of Fame by Fast Company magazine and was named among the world's top 5 best business school professors by MBA Rankings. He also received the Nobels Colloquia Prize for Leadership on Business and Economic Thinking. He is a Fellow of the World Economic Forum and an advisory member for the European Union. He also serves as an advisor to several countries.

To learn more, visit www.blueoceanstrategy.com.

Customer reviews

4.6 out of 5 stars
4.6 out of 5
2,529 global ratings

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Vivek Dhungav
4.0 out of 5 stars Amazing and Innovative study material...It has made a difference in my career
Reviewed in India on 28 September 2018
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4.0 out of 5 stars Amazing and Innovative study material...It has made a difference in my career
Reviewed in India on 27 September 2018
The concept, the ideas, the flow of the book is just amazing...Highly recommend this book to all the guys who want to make difference in their career.

Merging innovations into one new innovation which is Blue Ocean is a WOW factor of this book. The cases studies in the book is priceless and I still can read it again and again…

Giving it a 4 star just because the vocabulary in the books sometimes is too complicated...but again a priceless study material which can't be skipped!

I brought the hardcover version which is high quality and durable. I completed the book in 12 days reading probably 1-2 hours a day, and I still crave for it more...

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Fabrizio Poli
4.0 out of 5 stars Overall Recommended
Reviewed in the United Kingdom on 22 September 2020
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Solomon
5.0 out of 5 stars Essential reading for entrepreneurs
Reviewed in the United Kingdom on 21 April 2021
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5.0 out of 5 stars One of the Most Important Works on Innovation
Reviewed in the United Kingdom on 5 September 2008
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4.0 out of 5 stars Good book on business strategy
Reviewed in the United Kingdom on 14 November 2020
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