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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by [W. Chan Kim, Renée A. Mauborgne]
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Kindle Edition

4.6 out of 5 stars 2,476 ratings

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Review

"This is an extremely valuable book to read. It examines the experience of companies in areas as diverse as watches, wine, cement, computers, automobiles, and even the circus to shed new light on the development of future strategies."

-- "Nicolas G. Hayek, Cofounder and Chairman of the Board, Swatch Group "

"After reading Blue Ocean Strategy, you will never again see your competition in quite the same light. Kim and Mauborgne present a compelling case for pursuing strategy with a creative, not combative, approach. Their emphases on value innovation and stakeholder engagement alone make this book a must-read for both executives and students of business."

-- "Carlos Ghosn, President and CEO, Nissan Motor Co., Ltd. "

"I recommend Blue Ocean Strategy to any executive in the private or public sector. It shows how to break from the status quo, create a winning future strategy, and execute this fast at low cost. As much a practical guide as an eye-opener."

-- "William J. Bratton, Chief of the Los Angeles Police Department, former Police Commissioner of the City of New York "

"Kim and Mauborgne's strategies are not only original but practical. Our company has used them and obtained powerful results. The authors chart a bold new path to winning the future."

-- "Patrick Snowball, Chief Executive, Norwich Union Insurance " --This text refers to the audioCD edition.

About the Author

W. Chan Kim is codirector of the INSEAD Blue Ocean Strategy Institute. He was a professor at the University of Michigan and has served as a board member for a number of corporations in the US, Asia, and Europe. Kim has coauthored numerous articles that have appeared in publications such as the New York Times, Financial Times, Wall Street Journal, and Harvard Business Review. His articles on strategy and multinational management have appeared in a variety of academic journals, and his book, Blue Ocean Strategy, is an international bestseller. Kim has received a number of awards and accolades, and has been recognized as one of the worlds most influential authors in the field of global strategy.

Renée Mauborgne is Professor of Strategy at INSEAD and codirector of the INSEAD Blue Ocean Strategy Institute. She is the coauthor of the international bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written.

--This text refers to the audioCD edition.

Product details

  • ASIN ‏ : ‎ B00O4CRR7Y
  • Publisher ‏ : ‎ Harvard Business Review Press; Revised ed. edition (20 January 2014)
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 7246 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 280 pages
  • Customer Reviews:
    4.6 out of 5 stars 2,476 ratings

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4.6 out of 5 stars
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2,476 global ratings
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Top reviews from other countries

Vivek Dhungav
4.0 out of 5 stars Amazing and Innovative study material...It has made a difference in my career
Reviewed in India on 28 September 2018
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4.0 out of 5 stars Amazing and Innovative study material...It has made a difference in my career
Reviewed in India on 28 September 2018
The concept, the ideas, the flow of the book is just amazing...Highly recommend this book to all the guys who want to make difference in their career.

Merging innovations into one new innovation which is Blue Ocean is a WOW factor of this book. The cases studies in the book is priceless and I still can read it again and again…

Giving it a 4 star just because the vocabulary in the books sometimes is too complicated...but again a priceless study material which can't be skipped!

I brought the hardcover version which is high quality and durable. I completed the book in 12 days reading probably 1-2 hours a day, and I still crave for it more...

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Fabrizio Poli
4.0 out of 5 stars Overall Recommended
Reviewed in the United Kingdom on 22 September 2020
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Paul Sloane
5.0 out of 5 stars One of the Most Important Works on Innovation
Reviewed in the United Kingdom on 5 September 2008
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Paul D Gilbert
4.0 out of 5 stars Good book on business strategy
Reviewed in the United Kingdom on 14 November 2020
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Solomon
5.0 out of 5 stars Essential reading for entrepreneurs
Reviewed in the United Kingdom on 21 April 2021
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