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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by [W. Chan Kim, Renée A. Mauborgne]
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Kindle Edition

4.6 out of 5 stars 1,910 ratings

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Length: 300 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Review

"This breakthrough book is essential for any strategist or entrepreneur who wants to move out of intensively competitive, shark-infested waters and into an opportunity- filled, open ocean." -- Business Insider --This text refers to an alternate kindle_edition edition.

About the Author

W. Chan Kim is The Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD and an advisory member for the European Union. Renee Mauborgne is The INSEAD Distinguished Fellow and a professor of strategy and management and a Fellow of the World Economic Forum. Together, they have written for the Wall Street Journal, New York Times, and Financial Times, and their Harvard Business Review articles have sold over 500,000 reprints. They were selected for Thinkers 50, the global ranking of business thinkers, and The Sunday Times (London) called them "two of Europe's brightest business thinkers!Kim and Mauborgne provide a sizeable challenge to the way managers think about and practice strategy." They split their time between New York and Fontainebleau, France. --This text refers to an alternate kindle_edition edition.

Product details

  • ASIN : B00O4CRR7Y
  • Publisher : Harvard Business Review Press; Revised ed. edition (20 January 2014)
  • Language : English
  • File size : 7246 KB
  • Text-to-Speech : Enabled
  • Screen Reader : Supported
  • Enhanced typesetting : Enabled
  • X-Ray : Enabled
  • Word Wise : Enabled
  • Print length : 300 pages
  • Customer Reviews:
    4.6 out of 5 stars 1,910 ratings
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4.6 out of 5 stars
4.6 out of 5
1,910 global ratings
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Top reviews from Australia

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Top reviews from other countries

Vivek Dhungav
4.0 out of 5 stars Amazing and Innovative study material...It has made a difference in my career
Reviewed in India on 28 September 2018
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4.0 out of 5 stars Amazing and Innovative study material...It has made a difference in my career
Reviewed in India on 28 September 2018
The concept, the ideas, the flow of the book is just amazing...Highly recommend this book to all the guys who want to make difference in their career.

Merging innovations into one new innovation which is Blue Ocean is a WOW factor of this book. The cases studies in the book is priceless and I still can read it again and again…

Giving it a 4 star just because the vocabulary in the books sometimes is too complicated...but again a priceless study material which can't be skipped!

I brought the hardcover version which is high quality and durable. I completed the book in 12 days reading probably 1-2 hours a day, and I still crave for it more...

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Fabrizio Poli
4.0 out of 5 stars Overall Recommended
Reviewed in the United Kingdom on 22 September 2020
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Paul Sloane
5.0 out of 5 stars One of the Most Important Works on Innovation
Reviewed in the United Kingdom on 5 September 2008
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6 people found this helpful
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Paul D Gilbert
4.0 out of 5 stars Good book on business strategy
Reviewed in the United Kingdom on 14 November 2020
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Max
4.0 out of 5 stars Great book for those who want to think a little ...
Reviewed in the United Kingdom on 9 August 2017
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2 people found this helpful
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