The first book, blue ocean strategy, was groundbreaking in its perspective on strategy - but the reader was left wondering whether it was in fact possible to implement it in real life, and the big question, how? The authors Kim and Mauborgne have thoroughly answered that question here, by explaining how an array of companies, non-profits, and even governments have successfully used blue ocean strategy in practice. What I like is that the examples in this book are entirely new and are covered in more detail than the first book.
I also like how they now provide a step-by-step guide, called the five-step process, to developing a blue ocean strategy, that makes it so much easier to implement blue ocean strategy in reality. It takes away some of the uncertainty of the idea-creation process and makes it easy to try to develop your own blue ocean idea in your team or company.
If previously the concepts and tools of the first book were somewhat scattered and not entirely cohesive, in this book they lay out which tools are used in which step, and for what purpose. Which I find super helpful.
Overall it's a worthy follow up to the first book. Well worth buying if you were intrigued by the first book but couldn't quite wrap your head around using blue ocean strategy in practice. This book will get you there.
- Hardcover: 336 pages
- Publisher: Pan Macmillan (21 September 2017)
- Language: English
- ISBN-10: 1509832165
- ISBN-13: 978-1509832163
- Product Dimensions: 16 x 3 x 24 cm
- Boxed-product Weight: 499 g
- Average Customer Review: Be the first to review this item
- Amazon Bestsellers Rank: 4,749 in Books (See Top 100 in Books)