& FREE Delivery on orders over $49. Details
In stock.
Ships from and sold by Amazon AU. Gift-wrap available.
Blue Ocean Shift: Beyond ... has been added to your Cart
Other Sellers on Amazon
Add to Cart
+ FREE Delivery
Sold by: Book Depository UK
Add to Cart
+ FREE Delivery
Sold by: BuyGlobal
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth Hardcover – 26 Sep 2017

See all 7 formats and editions Hide other formats and editions
Amazon Price
New from Used from
click to open popover

Frequently bought together

  • Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
  • +
  • Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
  • +
  • Principles: Life and Work
Total Price: $95.04
Buy the selected items together

Product details

Product description


BLUE OCEAN SHIFT proves to be worth the wait. It is a practical, well-written guide to finding and exploiting blue ocean markets, informed by the experiences of companies and other organizations that have chosen to seek them out rather than compete toe-to-toe in established markets. -- Strategy + Business Starred Review: While [Blue Ocean Strategy] helped to identify new avenues for strategic success, it fell short on providing the actual steps needed to jump from a crowded marketplace into the fabled blue ocean of the title. [BLUE OCEAN SHIFT], however, provides a clear process for business identifying opportunities and developing plans for change...This tide provides a course of action for readers of the authors' previous books and should find a large readership among all organizational levels. Highly recommended. -- Library Journal A] stirring business primer...[BLUE OCEAN SHIFT] includes powerful real-life examples....This invaluable guide will be empowering to business-minded readers. -- Publishers Weekly An exciting new book that synthesizes their experience in assisting with the implementation of Blue Ocean strategy....BLUE OCEAN SHIFT provides us with a comprehensive guide to enable any organization with the right mindset to launch and implement a Blue Ocean initiative. -- Forbes BLUE OCEAN SHIFT is great: Practical, useful, real-world. -- Inc. The challenge of any business is to grow in markets that are crowded and competitive, and to do it in a way that is intelligent, effective, and humane. In BLUE OCEAN SHIFT, you will find all of that and more as Kim and Mauborgne guide you on a journey that will open your eyes to the untapped growth opportunities in your business, whether you are a startup, small business, or Fortune 500 company. -- Ram Charan, CEO and board advisor, New York Times bestselling author of Execution Kim and Mauborgne have followed one blockbuster book with another. BLUE OCEAN SHIFT takes the groundbreaking principles of their original work and offers a smart, systematic plan to help any organization move from competing in existing markets to creating new markets altogether. You needn't be an entrepreneur or techie to take advantages of these insights. You just have to be willing to challenge the assumptions of your industry, ask fresh questions, and - get this - embrace your humanness? -- Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human

Book Description

The follow-up to the 3.6-million-copy-selling Blue Ocean Strategy.

No customer reviews

Review this product

Share your thoughts with other customers

Most helpful customer reviews on Amazon.com

Amazon.com: 4.6 out of 5 stars 139 reviews
Jonathan Kung
5.0 out of 5 starsGreat follow up to first book
27 September 2017 - Published on Amazon.com
Verified Purchase
36 people found this helpful.
Philippe Latapie
5.0 out of 5 starsA powerful guide to being more innovative, backed up by compelling success stories from applying the approach
23 November 2017 - Published on Amazon.com
Verified Purchase
14 people found this helpful.
M. Olenick
5.0 out of 5 starsA Map To Find Blue Oceans
26 September 2017 - Published on Amazon.com
Verified Purchase
24 people found this helpful.
Tony T.
5.0 out of 5 starsWonderful book with both theoretical rigor and practical relevance
1 October 2017 - Published on Amazon.com
Verified Purchase
5 people found this helpful.
Jozsef Juhasz
5.0 out of 5 starsBlue Ocean is no longer a metaphor
27 September 2017 - Published on Amazon.com
Verified Purchase
3 people found this helpful.