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Blog to Win Business: How to Enchant Readers and Woo Customers by [Duistermaat, Henneke]
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Blog to Win Business: How to Enchant Readers and Woo Customers Kindle Edition

4.8 out of 5 stars 4 customer reviews

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Length: 107 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product Description

"Henneke does it again! This IS the business blogger's survival guide. Keep this ammo on your bookshelf if ever you find yourself in a lurch." ~ Sean Work, Director of Inbound Marketing, KISSmetrics

"You could easily find 1,000 books and courses about blogging like a pro, but you won’t find a more useful and engaging one. Henneke’s book will answer every question you have, give you countless shortcuts, and light a fire under your butt to start cranking out hot blog posts. It’ll also make you hungry." ~ Barry Feldman, Feldman Creative

"Henneke's book might be the most useful guide on business blogging ever written. I highly recommend it to anyone who’s blogging to promote their company." ~ Jon Morrow, CEO and Founder of Boost Blog Traffic LLC

Would you like to win customers with your blog?


Are your blog posts not as good as you’d like them to be? Or are you unsure what to blog about?

Blog to Win Business teaches you how to write blog posts your customers love to read and share. This practical book takes you through the various elements of blog writing – from developing a unique voice to generating ideas and composing compelling headlines.

This book doesn’t just explain how to write a blog, it also helps you decide what to write and how to position your blog as a must-read resource in your industry. It has been described as probably the most useful guide to business blogging.

Your guide to writing a company blog


This guide explains in simple steps how to write blog posts that engage readers and woo clients:

  1. Write lip-smackingly good headlines that entice people to read your posts

  2. Position your blog as a voice of authority

  3. Generate an endless stream of ideas for blog posts your customers crave to read

  4. Make your blog more engaging by describing your ideal reader

  5. Develop a unique voice to stand out in a sea of me-too blogs

  6. Captivate your readers with your blog opening

  7. Inspire your readers with your final paragraph

  8. Create a natural flow to hypnotize your readers

  9. Seduce Google to send you relevant traffic


This guide is easy to read and fun. It includes straightforward advice on how to practice and improve your blog writing.

Would you like to gain more readers and turn them into customers?


Blog to Win Business also includes:

  • The 5 mistakes you must avoid when defining your blog purpose

  • How to get unstuck when your fountain of inspiration runs dry

  • A complete editing checklist to make your blog posts more conversational

  • The 4 rules for writing delicious sentences

  • The 3-step formula for writing irresistible headlines

This is NOT a stuffy, lengthy text book. All information is straightforward and written in plain English.

Who this book is for


Are you a freelancer or small business owner looking to promote your company with a blog? This book contains practical, down-to-earth advice that you can actually use. This book is written for beginning business bloggers, but even experienced bloggers will be surprised how much they can learn from Blog to Win Business.

Ready to grow your business with an enchanting company blog?


This guide helps you to plan, write, and edit your blog posts. It helps you to engage readers, build trust and authority, and to win clients.

Scroll to the top to download this Kindle book now

Product details

  • Format: Kindle Edition
  • File Size: 905 KB
  • Print Length: 107 pages
  • Publisher: Enchanting Marketing Ltd (21 February 2014)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B00ILE2O4W
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.8 out of 5 stars 4 customer reviews
  • Amazon Bestsellers Rank: #8,511 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

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Top Customer Reviews

Format: Kindle Edition
I read it through without stopping, the book does answer my questions inside, even something I didn't notice before. Thanks. I recommend this book to those who want to improve their blogging skills step by step.
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Clearly a professional, very easy to digest and implement. You can tell when a book's purpose is to teach rather than impress. This is worth the investment. Go for it.
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Clear , concise and to the point with great information . Loved it . Immensely helpful .
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Great book
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 4.9 out of 5 stars 61 reviews
11 of 11 people found the following review helpful
5.0 out of 5 stars This Isn't Just A Book.... 28 February 2014
By Steve - Published on Amazon.com
Format: Kindle Edition Verified Purchase
Don't think you're going to just read this, get a few useful tips, and then move on with your life. This can transform your writing from here on out.

If you take notes and do the exercises Henneke suggests, you will end up with a concise 'playbook' for how to:

- Pinpoint who you are writing for & give them what they want (and need)
- Come up with interesting & share-able blog posts
- Write a post that will suck readers in & keep their attention
- Edit a post for maximum effectiveness

If you're serious about increasing your reach, impact, & profits through your blog - - I can't think of a better place to start than 'Blog To Win Business'.
5 of 5 people found the following review helpful
5.0 out of 5 stars Creative thinking, solid advice 11 March 2014
By Grady Harp - Published on Amazon.com
Format: Kindle Edition Verified Purchase
Henneke Duistermaat is a powerhouse woman and creative marketer and copywriter who is convinced that we are not taking blogging seriously when it comes to using it as a business tool. She has worked for Philips Electronics and Saint-Gobain and now runs her own company Enchanting Marketing.

In her introductory remarks she states, `The web is full of bland content. Yawn-inducing blog posts that keep rambling on. Stock photography soooo unbelievably boring that you prefer the relaxing nothingness of white space. How can you create a business blog that enchants your readers and wins customers? How can you make your readers crave your next blog post? And how do you turn these readers into customers for your products or services? That's what this book is about. A business blog can: Raise awareness of your company Increase web traffic Start a "conversation" with prospects Develop your authority Get readers to trust your advice Build relationships as readers get to know and like you.' And form this stance she has us off and running , learning how to create blogs that position us in the industry in which we compete, the skills of composing good headlines that entice people to read your posts, to create a natural flow to hypnotize your readers, to make a blog more engaging by describing the ideal reader, to generate an endless stream of ideas for blog posts your customers crave to read - or in other words, to make your blogs irresistible! `This guide helps you to plan, write, and edit your blog posts. It helps you to engage readers, build trust and authority, and to win clients.'

But no one for overlooking the possible problems that many arise, Henneke addresses the 5 mistakes you must avoid when defining your blog purpose, offers a complete editing checklist to make your blog posts more conversational, and other pertinent and very important stumbling blocks to avoid and tips for success. This is a very worth investment for marketers of every kind and at every level. Grady Harp, March 14
5 of 5 people found the following review helpful
5.0 out of 5 stars Solid Information With An Infectious Delivery 27 February 2014
By Lori Tian Sailiata/Lara Britt - Published on Amazon.com
Format: Kindle Edition Verified Purchase
I admit it.

My decisions to invest in Copyblogger's Authority as well as Jon Morrow's Guest Blogging Apprenticeship is a direct result of having witnessed Henneke's blogging moves over the past year and a half.

Don't get me wrong. I was long acquainted with the voices of Brian Clark, Sonia Simone, Jon Morrow, et al before I had become entranced by Henneke's story. But these titans of content marketing and copywriting had been fully fledged by the time I had caught up with them.

Henneke was just stretching her wings. Oh, she had plenty of talent and chutzpah from the get-go as well as the aforementioned superstar mentors. But I've been watching her go from incredibly good to enchantingly great in such a short period of time, I just had to learn her secret sauce.

"Blog To Win Business" is THAT recipe. No fat. No fluff. Just tasty morsel after tasty bite. A quick enough read and yet something that begs for a reread.

Her philosophy does not stray from her Copyblogger roots. Her humor and voice are uniquely her own. The extra bonus is the delightfully fresh and colorful illustrations she has penned and inked for each chapter introduction.

This book is packed with bonus materials and hot-links to valuable posts.

Do yourself, your blog, and your business the service of buying this book. But I would urge you further, to read and take action on the advice and counsel Henneke so entertainingly provides.
5 of 5 people found the following review helpful
5.0 out of 5 stars Miss out on this book at your peril! 27 February 2014
By Ash Roy - Published on Amazon.com
Format: Kindle Edition Verified Purchase
I’ve had my blog for about a year and have learnt quite a bit about blogging in that time. I’ve even done the guest blogging course by one of the leading bloggers in the world.

Based on my knowledge of blogging, I felt Henneke has nailed it in this book! She addresses some of the most important questions around creating a successful blog. For example Henneke talks about writing for one ideal reader (a customer avatar). That makes perfect sense. Being all things to all people is the freeway to poverty when it comes to blogging.

Another important point covered here is how to develop a unique voice. Every blogger needs to have a "differentiating factor” so they can create a relationship with their reader that follows the know like and trust model. Developing a unique voice is core to this. I also like her point about how to create an endless stream of blog post ideas, writing great headlines and openings.

I found this book to be packed with practical actionable insights. This book is an 'unfair advantage' every blogger must have. Miss out on it at your own peril!"
4 of 4 people found the following review helpful
5.0 out of 5 stars I don't care what you're blogging, or even if you're blogging at all... just read this book. 19 June 2014
By Jennifer Tzivia MacLeod, author of the Seven Day Manuscript Machine and Writing the Bible for Kids - Published on Amazon.com
Format: Kindle Edition Verified Purchase
Despite the title, this is NOT just a book about blogging. It's NOT a book about winning business, scoring customers or anything else. It's a book on how to write in a way that is free of B.S. and clutter. It's a book about spinning words that enchant readers, drawing them in to read more and more and more.

No matter what you're writing, including fiction, this book has something to offer. From great opening sentences, catchy titles, and tricks for pulling a reader through your words with rich, sensory images - Henneke Duistermaat is one of the most compelling writers weaving magic with the English language today.

The great thing about a book about writing techniques is that the proof of the pudding is in the eating - I mean reading. If the techniques don't work, the book won't be a pleasure to read. But it is. Read this book and you'll see for yourself. It's not just a pleasure; it's a delight... a lifetime of writing lessons between its digital pages.

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