Buying Options

Kindle Price: $9.95
includes tax, if applicable

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

Facebook Twitter Pinterest <Embed>
Blockchain Loyalty: Disrupting loyalty and reinventing marketing using cryptocurrencies by [Shelper, Philip]
Kindle App Ad

Blockchain Loyalty: Disrupting loyalty and reinventing marketing using cryptocurrencies Kindle Edition

5.0 out of 5 stars 2 customer reviews

See all 3 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle
$9.95

Length: 187 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

Kindle Daily Deal: Save at least 70%
Each day we unveil a new book deal at a specially discounted price - for that day only. See today's deal or sign up for the newsletter

Product description

Product Description

A blockchain loyalty program rewards members with a cryptocurrency (or cryptotoken) instead of traditional points and miles when they spend. The cryptocurrency is actively traded on a digital exchange and the value fluctuates based on speculative investor behaviour and the market forces of supply and demand. Members become fascinated with the idea of earning a currency which is ‘alive’.

Blockchain Loyalty provides deep insight into how this new type of program design is disrupting loyalty and reinventing marketing around the world, and features:
-the basics of blockchain and cryptocurrencies
-the history of loyalty currencies
-a world-first blockchain loyalty research project
-interviews with blockchain loyalty companies
-the essentials of running an Initial Coin Offering
-business models including tax and legal considerations
-blockchain marketing basics
-an overview of the required technology

PHILIP SHELPER has over 12 years’ experience within the loyalty industry, including roles at Qantas Frequent Flyer and Vodafone, as well as running his own loyalty management consultancy, Loyalty & Reward Co. He also manages www.blockchainloyalty.io, a global blockchain loyalty resource centre.

About the Author

Philip Shelper has over 12 years' experience within the loyalty industry, including roles at Qantas Frequent Flyer and Vodafone, as well as running his own loyalty management consultancy, Loyalty & Reward Co, which he established in 2013. Loyalty & Reward Co focuses on loyalty program design and implementation for major companies globally. Phil is a member of over 140 loyalty programs, and a researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program. He is an active cryptocurrency trader and presents regularly on blockchain loyalty at conferences and meet-ups around the world. Phil is always interested to share knowledge about blockchain loyalty, and regularly does so via www.blockchainloyalty.io, a global blockchain loyalty resource centre.

Product details

  • Format: Kindle Edition
  • File Size: 2095 KB
  • Print Length: 187 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Loyalty & Reward Co; 1 edition (6 July 2018)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B07FBK8429
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 5.0 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: #279,603 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
click to open popover

2 customer reviews

5.0 out of 5 stars

Review this product

Share your thoughts with other customers

Showing 1-2 of 2 reviews

13 July 2018
Format: Kindle EditionVerified Purchase
9 July 2018
Format: Kindle EditionVerified Purchase

Most helpful customer reviews on Amazon.com

Amazon.com: 5.0 out of 5 stars 1 reviews
John Zehr
5.0 out of 5 starsA must-read blockchain marketing enthusiasts.
31 October 2018 - Published on Amazon.com
Format: Kindle EditionVerified Purchase