This is a great book - particularly chapter 2 which is an examination of how products such as movies, books, or new music are launched, with case examples like Lady Gaga's music and new publishing and launch trends.
Internet marketers, coaches and others who often launch information products and other online or live training events will pick up some great ideas and inspiration from this chapter.
Also check out her article in the Harvard Business Review that this book expands on.
- MP3 CD
- Publisher: Brilliance Audio; Unabridged edition (15 April 2014)
- Language: English
- ISBN-10: 9781491518649
- ISBN-13: 978-1491518649
- ASIN: 1491518642
- Product Dimensions: 16.5 x 1.6 x 14 cm
- Boxed-product Weight: 9.1 g
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